Country brand Essay Example | Topics and Well Written Essays - 2000 words

Country brand - Essay ExampleThe elements explored in the paper are Tourism, Investment/Immigration, finish and Export (Shimp, 2008). The other two elements of the hexagon are touched on briefly, that is the People and Governance. This is because the paper is fashioned to focus on matters of Nation Branding that are applicable to the creation of value for the Statesn corporate entities on the ball-shaped level. Elements of Nation Branding In order to analyze the system of branding America, there is the guide to explore the main elements of nation branding strategy. Olin defines a 7 step model that must be followed to draw a nation branding strategy (Molianen & Rainisto, 2009) 1. Define Preliminary Vision 2. Establish a Working Group 3. Internal & External Research 4. Formulation of Strategic Plan 5. Visualisation 6. implementation of the Plans 7. Testing Implementation & assessment Preliminary Vision The preliminary vision of Americas branding technique is to extend its influen ce over different country finished a blend of diplomatic, governmental as well as industrial campaigns (Snow, 2009). This means that the branding of America is handled by the diplomatic corps which has a concentrated history of promoting America as a brand all over the initiation. There has also been different governmental projects and units set up over the then(prenominal) years that has been responsible for promoting America as a brand around the world. ... These questions are as follows Where are we now? How did we get here? Where do we call for to be? How do we get there? The United States is the most powerful and most popular country in the world today (Wolfe, 2007). It attained its spatial relation as a global super-power during and after the Second World War, which saw the influence of America spread throughout Europe and the rest of the world (Houghton, 2009). Since the 1950s, America led the West in gaining influence around the world against the Soviet led East (Wolfe , 2007). Due to this struggle, the United States created a very strong profits to establish its presence in nations around the globe through various export techniques. This has boosted Americas image around the world. Everyone around the world, from Latin America, Africa, Europe, Asia and the Middle East identifies with American movies, clothing, food, books, cars and brands. And this has been the case over the past 20 years after the collapse of the Soviet Union (Houghton, 2009). However, in the era of globalisation, there are competitors that are glide slope up namely BRICS (Brazil, Russia, India, China & South Africa) as well as old powers like Europe and Japan. There is the need to re-brand and present America in a different light. Currently, the vision of branding America is one that seeks to take advantage of the countrys status as a super power, the countrys past image and global influence as well as Americas competitive strength against the emerging powers. Thus, the visio n of the 21st Century for the branding of USA is as follows 1. Re-branding the superpower and presenting it to the world in a different light. 2. Re-igniting the American flame 3. Putting American ingenuity to the doorsteps of the world 4.