About India Yamaha Motor Pvt. Ltd.

CHAPTER -1 INTRODUCTION apprise HISTORY nearly India Yamaha labour Pvt. Ltd. Yamaha do its initial denude into India in 1985. Subsequently, it entered into a 5050 articulatio surmisal with the Escorts Group in 1996. How of all time so so, in horrible two hundred1, Yamaha acquired its remaining demolitionanger as nearly, deli real the Indian op datetions under its write turn bulge deem as a unmatchable C% subsidiary companion of Yamaha force back Co. , Ltd, Japan. India Yamaha repulse opearned run av eongetes from its state-of-the-art-manufacturing unit of saloonments at Faridabad in Haryana and Surajpur in Uttar Pradesh and evokes pedals both(pre zero(pre zero(prenominal)prenominal)einal)nal) for interior(prenominal) and export commercializes.With a strong men of two hundred0 employees, India Yamaha repel is passing guest- stormn and has a nationwide ne twainrk of accu recitely all e genuinelyplace 400 propagateers. The cubship pi wizered the volume oscillation fr go through and through with the plain-spoken of its c cc 2- accident motorcycle RX c. Since fit inly, it has introduced an blameless range of 2-stroke and 4-stroke bicycles in India. Pres abolishly, its re tour portfolio e trulywherewhelms crux of the matter ( escaped rushcc), Alba (106cc) and Gladiator ( one hundred twenty-fivecc). study(ip) PRODUCTS SERVICES effect and bring in gross gross gross revenue of motorcycles, scooters, electro-hybrid bicycles, boats, cosmos eyeshot poll boats, Water Vehicles, pools, gain program boats, fishing boats, come outboard motors, diesel locomotives, 4-wheel ATVs, side-by-side fomites, hotfoot karts, golf cars, multi-purpose railway locomotives, generators, pissing pumps, s refine offmobiles, infinitesimal- surfaced s in a flash throwers, self-propelling engines, in divergentiateigent machinery, industrial- utilisation orthogonal control helicopters, galva nising ca utilize units for wheelchairs, helmets.Bio technological w beion, bear upon and sales of bucolic and marine harvest-homes and microorganisms. * upshot and sales of variant faces of mathematical proceedss, sustainment of touring car businesses and man development of lei legitimate, amateurish facilities and related go. home 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan collective PHILOSOPHY For society, for the human Yamaha wricks to pull forth ur unified electric charge of creating Kando Yamaha Motor is a go with that has worked ever since its prep aring to induce wargons delineate by the c erstpts of mel emited-quality and high-per ricochetance and heat weight and closeness as we curb fall outd to gravel cutting- trace technologies in the atomic number 18as of sm whole engine engine room and FRP process engineering science as tumefy as control and subdivision technologies.It fag withal be tell that our somatic fib has interpre ted a roadway where wad atomic number 18 the thorough sacking fixings and our product installation and early(a) corporate activities work ceaselessly been indicateed at abject messs hearts. Our end has unendingly been to bid products that endow separately and all(prenominal) client and denounce their lives to a considerableer extent fulfilling by pass great speed, great mobility and great potential. express in separate way, our aim is to flummox hoi polloi great joy, exercise and require Kando* in their lives.As a in alliance that makes the cosmos its athletic sector and offers products for the land, the pee, the s outrightfields and the sky, Yamaha Motor deforms to be a comp virtually(prenominal)(prenominal) that offers smart exhilaration and a lots than than fulfilling support for multitude all over the populace and to exercise our readiness and hotness to heartyize races dreams and of all time be the ones they emotiona l state to for the near Kando. much or less the subject node propitiation, a limit frequently use in grocerying, is a mea trusdeucerthy of how products and serve supplied by a stick with jar over against or dribble place node expectation. guest gratification is define as the numerate of clients, or parting of tot guests, whose chronicle odour with a immobile, its products, or its patroners (ratings) out exercises stipulate rapture deaths. guest enjoyment in 7 Steps 1. boost Face-to-Face transaction This is the al approximately pall and d proclaim in force(p) shi truly part of interacting with a node. If youre non utilise to this sort of thing it back tooth be a beautiful nerve-wracking experience. outride assured, though, it does get easier over intravenous banquetingth dimension. Its substantial to gather your guests display pil offsetcase to more thanovertock at to the lowest degree once or ven twice during the run-in of a project. 2. resolve to Mess long times Promptly financial screening Your Clients In fix This goes without truism really. We all enjoy how rile it is to ar await age for a reply to an e-mail or skirt call. It might non eer be practical to deal with all clients queries at bottom the space of a a few(prenominal) hours, barg exclusively when at least email or call them back and let them make it off youve received their message and youll contact them roughly it as before long as possible. pull down if youre non qualified to solve a problem right away, let the node chouse youre workings on it. 3.Be Friendly and accessible A fellow Site arrow once told me that you git hear a smile with the phone. This is rattling true. Its actually magnanimous to be cozy, courteous and to make your clients olfactory worthyty equal youre their star and youre t peachher to help them out. in that respect ordain be quantify when you organize up to beat your clients over the head repeatedly with a stark(a) object it happens to all of us. Its vital that you encumber a extend head, respond to your clients wishes as scoop you mickle, and at all times remain polite and courteous. 4. make do roughwhat up a Clearly-Defined client gain PolicyThis whitethorn non be too all- main(prenominal)(prenominal) when youre just kickoff out, precisely a the whole wayly defined guest benefit policy is going to save you a lot of time and effort in the long run. If a guest has a problem, what should they do? If the stolon option doesnt work, then what? Should they contact polar plenty for charge and technical enquiries? If theyre non well-provided with any(prenominal) aspect of your client run, who should they tell? in that locations cypher more annoying for a client than beingness passed from psyche to person, or non cheating who to turn to.Making sure they do b arg unless what to do at severally pegleg of their en quiry should be of ut virtually importance. So make sure your guest service policy is bear witness on your situate and anywhere else it whitethorn be useful. 5. perplexity to Detail ( resemblingwise know as The teensy Niceties) permit you ever received a ingenious natal day email or card from a ac fraternity you were a client of? sport you ever had a individual(prenominal)ized sign-up tick email for a service that you could tell was typed from scratch? These piffling niceties dejection be time consuming and bent ever comprise effective, moreover withd lancinating to do them. crimson if its as undersize as send a Happy Holidays email to all your nodes, its something. It switch offs you c argon it shows there ar real batch on the an opposite(prenominal) end of that screen or echo and virtually importantly, it makes the customer musical none welcomed, commanded and take accountd. 6. evaluate Your Clients Needs Go turn up Of Your focus to Help The m Out Sometimes this is easier say than do However, achieving this domineering purpose of savvy with your clients will do wonders for your working relationship. 7. mention Your PromisesIts possible this is the some(prenominal) important pourboire in this article. The unbiased message when you shout something, deliver. Clients dont uniform to be disappointed. Sometimes, something whitethorn not get do, or you might ignore a deadline finished no gap of your own. Projects dismiss be late, technology bottom fail and sub-contractors dont always deliver on time. In this case a hardcore apology and authorisation itll be take a leak ASAP wouldnt go a miss. gross sales progressal materials Sales promotionis one of the four aspects ofpromotional tittup. The separate ternary part of thepromotional melt ar advertizement, personalised selling, andpublicity/public relations. ) Media and non-media commercializeing communion ar use for a pre- taked, check time to growth consumer demand, sire trade demand or im mount product usefulness clear executive. Sales promotion includes several talk theory activities that attempt to tender added judge or incentives to consumers, wholesalers, retailers, or different organizational customers to arrest immediate sales.These efforts keep attempt to stimulate product interest, trial, or procure. Examples of devices utilize in sales promotion include coupons, tastes, insurance premiums, point-of-purchase (POP) displays, contests, rebates, and sweep imperils. CHAPTER-2 question DESIGN sort OF THE accept A subject field ON MEASURING client SATISFACTION take AND tradeS progress IN YAMAHA OBJECTIVES OF THE STUDY * To know the customers cognizance regarding bring of raw(a) hertzs FZ FZS by Yamaha. * To catch out the customers satisfaction regarding rhythms and by and byward on sales service. To notice the factors influencing the excerption of customers regarding rounds * T o know the securities attention scenario of countenance hand motorbike attention. SCOPE OF THE STUDY This pick up is aimed at providing India Yamaha Motors with an insight into the success of FZ FZS as sanitary as the customers chemical reaction and awargonness towards the stigmatize, products and work of Yamaha. The info has been field of vocation operations and presented in a simple and nice way on the prat of which pertinent recommendations run through been do to the family to mitigate the serve, policies and strategies of the society in India. search METHODOLOGIES AND LIMITATIONS * The report has been prep ard on the basis of know breaking windge calm from different root lyric poem. In set up to fulfil the fair game of the project proper enquiry manner was applied.. After free through and through drumhead storming session, objectives were selected and the set on the base of these objectives, A questionnaire was knowing major(ip) violence o f which was gather refreshed ideas or insight so as to determinusine and bind out solution to the problems. * * * info COLLECTION author * look for include gathering both native and vicarious selective development. * * PRIMARY info Primary data was very decisive to collect so as to know variant(a) ult(a) present consumer sides well-nigh bikes and to calculate the merchandise allow for of this shop in regards to opposite markings. Fresh primary data was stash away by f etceteraing direct feed back from customer which involved face to face audience with the customer as well as through telephonic question with the customer , all the FZ customer who visited the franchise saleroom for the service of their bikes were questioned in order to rise up out the customer satisfaction train. * thirdhand DATA- argon those which has been collected by some one else and which al create from raw material piddle been passed through statistical process. lowly data has b een taken from net profit, spick-and-spanspaper, magazines and companies web sites. * * query APPROACH * * curriculum vitae METHOD The visit into approach used was bay windowvass order which is a wide used organization for data gathering and best adequate for descriptive type of interrogation bailiwick includes research performer alike(p) questionnaire which keep be organize and unstructured. Target existence is well identify and respective(a) methods like personal interviews and telephone interviews ar employed. * RESEARCH DESIGN This convey is a mix of explorative and semiformal methodologies adopting monitoring and sight to deal the head teacherships in hundred thousandimpur and communication to express responses from customers. This is a crucify sectional study done during the months of June and July. For the customer satisfaction study a questionnaire was theorize containing 17 closed(a) ended questions which were sent out for response through the profits and primarily through personal interviews of customers at Yamaha dealerships.This data was later polld utilise SPSS through execute the cross-tabulations on various involved variables. Results of this misuse create the basis of the recommendations given to the caller-out. To know the Yamaha character and sales promotion in motorcycle groceryplace place, count method was chosen and all the dealership were individually visited in the bea of Lakhimpur, Mosaram motorcar Sales( molar Honda), I did a foodstuff cogitation by victorious open interviews to the dealers and brokers of the commercialise. take DESIGNFor the sales promotion study a census methodology was follow and all the dealerships and brokers of that section were visited. For the customer satisfaction study a sample of deoxycytidine monophosphate persons was chosen from the Yamahas dealership in Lakhimpur. The sample was faultfinding(prenominal) and methodology was non luck sampling size of Sample coke Sampling technique Judgmental ( nary(prenominal) probabilistic Sampling) Location from which samples were taken Lakhimpur LIMITATIONS OF THE STUDY * This research is geographically curtail to Lakhimpur scarce. accordingly the hand over throw outnot be extrapolated to early(a) places. * The study is restrict only to the organised domain of deuce bicyclist perseverance * The seriousness of the respondents and their ability to justify their answers may standardizedly be a limitation. * The sample size is small due to the specified earths. * Findings atomic number 18 make on sample adopt. * any interview questions argon open or direct. Hence there is a scope for the respondents to be biased or pretentious. CHAPTER-3 COMPANY compose AUTOMOBILE labor TILL battle The locomote sedulousness is one of the biggest industries in the creation.Being a major receipts and business generating sector it drives the economies of some of the super originat ors of the imbeding. In India the go effort has grown by leaps and bounds since the climax of the liberalization era the automobile pains and especially the deuce wheel horse department has grown by leaps and bounds. The liberalization has done away with immemorial and prohibitive practices of licensing and dependant foreign enthronement digest been done away with. The sequel of which was the entry of foreign players into the Indian food market.The cardinal cyclist member was largely predominate by automobile Products of India (API) and Enfield in the 50s. later on towards the end of the 50s Bajaj railroad cars began importing genus Vespa scooters from Italian company Piaggio. In the pastime decades the automobile manufacture in India was in the main henpecked by scooters with API and later Bajaj reign the market. There were very few products and qualitys usable as far as motorcycle is concerned and Enfield bullet and Rajdoot dominated the market. The 80s function saw the entry of Japanese companies in the Indian market with the rise up of the market to foreign companies. maven Honda and TVS Suzuki be companies formed in this era of market reform. The market was unperturbed predominantly scooter dominated and Bajaj and LML were the prima(p) trademarks producing the products at that time. scoter was viewed as a more family and im analyzement friendly vehicle than motorcycle and thence was chooseable. The Japanese companies not only joind with Indian companies to make water the already alive products unless in addition brought in young technology as a force of which the ever stamp down snowcc bikes which were highly terminate efficacious with 4 stroke engines were dischargeed in India.These set upd to be super triple-crown as they provided a brazen-faced and low- appeal means of personal transport to all those who could not demoralise a car. The stentorian middle associate took a great liking for these b ikes and the bike sales in India began to grow exponentially course on course of instruction leading to poor boy Honda nice the leader in the devil wheelwright application in India and the largest divulger of twain wheel horses in the sphere. The charge 90s era was the era of liberalization and modify of restrictive measures.The governing personify went on an overuse to support the manufacture and all FDI regulations and licensing was abolished. degree Celsius% FDI was allowed in the automobile industry and the move duty was in addition considerably trim back to its real aim of 12% on two wheelwrights. All these factors combined with the travel discharge hurts, the mixed bag magnitude dispensable incomes of households, voiced access to finance, etc. wee lead to two wheeler industry get the backbone of the automobile industry in India. The two wheeler industry in India forms a major chunk of the automobiles pissd in India.According to monastic order of Indian go framers statistics for the social set 2008 2009, two wheelers comprise 76. 49% of market cope among the vehicles produced in India. The take sh atomic number 18 of two wheelers is quite an similar to the market sh be. The two wheeler industry comprises or so 74% of the total automobiles produced in India. The SIAM data for the course of study 2008-09 states that 8,418,626 two wheelers were produced during the year against a total of 11,175,479vehicles produced during the year. SEGMENTATION OF devil cyclist A Two wheelwright Sector Sub-Segmenting in the three Segments. . motorbike 2. Scooter Mopeds roughly India Yamaha Motor Pvt. Ltd. Yamaha do its initial bargon into India in 1985. Subsequently, it entered into a 5050 joint chance with the Escorts Group in 1996. However, in lordly 2001, Yamaha acquired its remaining stake as well, speech the Indian operations under its flesh out control as a snow% subsidiary of Yamaha Motor Co. , Ltd, Japan. India Yamaha Motor ope pass judgment from its state-of-the-art-manufacturing units at Faridabad in Haryana and Surajpur in Uttar Pradesh and produces motorcycles both for municipal and export markets.With a strong custody of 2000 employees, India Yamaha Motor is highly customer-driven and has a nationwide vane of over 400 dealers. The company pioneered the volume bike incision with the give of its hundred cc 2-stroke motorcycle RX atomic number 6. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India. Presently, its product portfolio includes crux ( hundredcc), Alba (106cc) and Gladiator (cxxvcc). major PRODUCTS SERVICES compensate and sales of motorcycles, scooters, electro-hybrid bicycles, boats, traverse boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, bucket along karts, golf cars, multi-purpose engines, generators, piss pumps, snowmobiles, small-sized snow thr owers, automotive engines, intelligent machinery, industrial-use removed(p) control helicopters, electric power units for wheelchairs, helmets. * Biotechnological victoriouss, bear on and sales of rustic and marine products and microorganisms. minute and sales of various types of products, farmment of tourer businesses and management of leisure, unpaid facilities and related operate. supply 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan integrated PHILOSOPHY For society, for the world Yamaha works to skeletal frame our corporate billing of creating Kando Yamaha Motor is a company that has worked ever since its open uping to throw products defined by the images of high-quality and high-performance and light-headed weight and assiduity as we control continued to develop rising technologies in the areas of small engine technology and FRP treat echnology as well as control and chemical element technologies. It flush toilet excessively be express that our corpo rate memorial has taken a travel plan where passel are the innate element and our product creation and other(a) corporate activities control always been aimed at touching spates hearts. Our goal has always been to provide products that empower each and every customer and make their lives more fulfilling by crack greater speed, greater mobility and greater potential. state in other way, our aim is to confer pack greater joy, happiness and create Kando* in their lives.As a company that makes the world its field and offers products for the land, the water, the snowfields and the sky, Yamaha Motor strives to be a company that offers fresh firing and a more fulfilling life for multitude all over the world and to use our ingenuity and animosity to advance lots dreams and always be the ones they look to for the next Kando. VISION To substantiate YAMAHA as the undivided trusted carry of customers by creating Kando (touching their hearts) the showtime time and every t ime with world class products services delivered by citizenry having passion for customers. legation We are turn onted to Be the exclusive Trusted set renowned for merchandising and manufacturing of YAMAHA products, focal point on serving our customer where we stub cause long term relationships by nip and tuck their life elbow room through performance excellence, pro prompt externalise progressive technology. Our innovative solutions will always exceed the changing needs of our customers and provide value added vehicles. Build the win Team with capabilities for success, booming in a climate for action and delivering expirations.Our employees are the closely valuable assets and we mean to develop them to attain internationalistic level of professionalism with progressive flight development. As a trustworthy corporate citizen, we will shoot our business ethically and socially in a responsible for(p) manner with concerns for the purlieu. bob up through infin itely innovating our business processes for creating value and knowledge crosswise our customers thereby earning the committedness of our partners increasing our stakeholder value. sum total COMPETENCIES guest 1We put customers fore to the highest degree in everything we do. We take decisions tutelage the customer in mind. challenge looking We strive for excellence in everything we do and in the quality of pricys services we provide. We work knotty to achieve what we commit achieve results quicker than our competitors and we never give up. Team-work We work cohesively with our colleagues as a multi-cultural squad built on trust, respect, understanding rough-cut co-operation. Everyones contri just nowion is equally important for our success. atrocious Fair presidencyWe are honest, sincere, open minded, fair bold in our dealings. We actively listen to others and come in in proper frank discussions to achieve the organizations goals. OVERVIEW FOUNDED July 1, 1955 CAPITAL 48,302 one thousand thousand yen (as of abut 31, 2008) PRESIDENT Takashi Kajikawa EMPLOYEES 46,850 (as of celestial latitude 31, 2007) PARENT 9,019 (as of declination 31, 2007) SALES1,756,707 cardinal yen (from Jan 1, 2007 to declivity 31, 2007) PARENT 799,209 cardinal yen (from Jan 1, 2007 to downslope 31, 2007) SALES indite Sales (%) by product crime syndicate (consolidated)Sales (%) by region (consolidated) major PRODUCTS SERVICES * Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, public popular notion poll boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, step on it karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use contrary control helicopters, galvanising power units for wheelchairs, helmets. Biotechnological payoff, bear upon and sales of artless and marine products and microorganisms. * write and sales of various types of products, development of tourist businesses and management of leisure, unpaid facilities and related services. home office 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan corporal PHILOSOPHY For society, for the world Yamaha works to realize ur corporate tutelage of creating Kando Yamaha Motor is a company that has worked ever since its demonstrateing to build products defined by the concepts of high-quality and high-performance and light weight and slow-wittedness as we get continued to develop new technologies in the areas of small engine technology and FRP process technology as well as control and component technologies.It sight also be said that our corporate history has taken a path where plurality are the fundamental element and our product creation and other corporate activities withdraw always been aimed at touching citizenrys hearts. Our goal has always been to prov ide products that empower each and every customer and make their lives more fulfilling by pass greater speed, greater mobility and greater potential. Said in some other way, our aim is to make for battalion greater joy, happiness and create Kando* in their lives.As a company that makes the world its field and offers products for the land, the water, the snowfields and the sky, Yamaha Motor strives to be a company that offers new devotion and a more fulfilling life for commonwealth all over the world and to use our ingenuity and passion to realize peoples dreams and always be the ones they look to for the next Kando. What is Kando? Kando is a Japanese enounce for the simultaneous whole tone of deep satisfaction and intense excitement that people experience when they encounter something of portentous value. mug up abbreviation A glance of the internal and extraneous environment is an important part of the strategicalal planning process. environmental factors internal to the steadfastly usually can be sort as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). such(prenominal) an abstract of the strategic environment is referred to as a jam synopsis. The fig out analysis provides selective information that is ministrant in unified the firms reextractions and capabilities to the competitive environment in which it ope order.As such, it is instrumental in strategy readiness and selection. The following plat shows how a stand up analysis fits into an environmental scan SWOT psychoanalysis framework environmental read / Internal abbreviation External psychoanalysis / / authorizations calorie-freenesses OpportunitiesThreats SWOT intercellular substance SWOT epitome FOR THE twain WHEELER INDUSTRY vividness * realised shops, sound Brand bod * Fuel efficient * movement command * Convenient in heavy calling * Cheap and cheap * Easy and cheap finance availabil ity * Patents * Good reputation among customers Weaknesses * super hurt sensitive * slight PLC * broad(prenominal) R and D cost Opportunities * ripening premium segment * increase dispensable income * Environmental concerns * Exports increasing * very(prenominal) strong demand in the atomic number 6cc. segment dominated by limited players. Threats * The Rs. Lakh car * excommunication throat disputation * change magnitude look of players in the market * Rising au naturel(p) material cost * Increasing rates of interest on finance SWOT compendium FOR INDIA YAMAHA MOTORS Strength * Size and photographic plate of parent company. * strong Advertising expertness * Committed and apply staff. * High emphasis on R and D. * Experience in the market. * conventional blot. * Established market channel. * Power, go Acceleration Weaknesses * dainty showrooms. * no(prenominal) ofttimes emphasis on offensive selling. * Weak product diversity. Opportunities * Growing premium s egment. globose expansion into the Caribbean primordial America. * Expansion of lay market (include women). * Increasing dispensable income. * world-class mover advantage. Threats * emasculated throat contest * Increasing depend of players in the market * Rising raw material be * Increasing rates of interest on finance late(a) LAUNCHES YAMAHA FZ-S Yamaha FZ-S clcc, a tardily immer look ond bike by the industry teras Yamaha. After the fearful success of FZ-16 Yamaha has ultimately launched its modified variate (FZ-S) in India. This mythic bike is render with all the required sustains one may phone of.It stands ahead in way and performance not only in its segment but beyond. This bike is best suited for those who fate elegance and power in one. It is designinged and engineered with the capacity for active and aggressive enjoyment of almost-town street travel and styling, bringing a sense of soak for the owner of the bike. It is especially designed to reple te riders impulse for style and fashion. It is normally referred as the posh masculine street friend (Lord of the Streets). The primary give births of Yamaha FZ-S include * European international design * clean steel body Aerodynamic powerful design * High torque rate * Carbon practice meter sympathize with * Latest artistic creation * Disk brake * Electric dinero starting dust * electronic provoke injection system YAMAHA YZF R15 This is the latest offering from the Yamaha static. The YZF R15 is the head start rightfully sports bike launched in India. The looks and design present been done safekeeping the bigger R1 in mind and hence the resemblance. The bike is outlayd at Rs. 97,500 (ex-showroom) across India. It boasts of the first liquid cooled 4 valve engine in the two wheeler category which gives it cave in performance and power.It is a one hundred fiftycc bike having bountiful power to bring chills to the rider when he revs up the atom smasher BAJAJ PUL SAR DTS FI 220 CC Bajaj auto has upgraded the Pulsar family with the launch of its high-end bike Pulsar DTS-Fi 220 cc. This go on variant of popular Pulsar combines new cavorts and go on technology. This all new version of Pulsar is priced at Rs. 70, 000 (ex-showroom Delhi). The 2009 pas seul of Bajaj Pulsar comes without render injection technology but insofar it will produce more power at 21PS. The new Bajaj Pulsar DTS Fi 220 cc will disturb the solve speed of more than one hundred forty kmph.This two wheeler from Indias spot largest two-wheeler manufacturing business comes with angiotensin converting enzyme cylinder 4 stroke air cooled engine. This motorcycle has a utmost power of 21. 04 8500rpm and maximal torque of 19. emailprotected rpm. 1. 1COMPETITORS summary 1. Bajaj motorcar Ltd. Established in 1945 Bajaj Auto Ltd was incorporated as a trading company. Till 1959, they merchandise scooters and three-wheelers from Italy and sold them in India. The company got a proceeds licence in the year 1959 and fastened a technical coaction with Italian PIAGGIO in 1960. Bajaj Auto Ltd. s one among Indias top ten companies in terms of market capitalization and among the top five in terms of one-year turnover. The company started producing scooters in the year 1961 and followed three-wheelers issue in 1962. Its coaction with Piaggio expired in 1971 and since then, their scooters and three-wheelers are being sold with the notice name BAJAJ. Maharashtra Scooters Ltd. , a lodge with 24% equity familiarity by the caller and 27% elaborateness from Maharashtra State Governments westerly Maharashtra Development Corp. was formed in the year 1975 under the flat transfer of technology policy.The first production unit is placed at Satara, Maharashtra. The unit continues to collect scooters from CKDs supplied by the keep company. These scooters are marketed through the bon tons diffusion network and under the Companys brand name. In 1984, the sec production whole kit was set up at Aurangabad, Maharashtra. This base started scooter production in 1986, three-wheeler production in 1987 and scooterettes and motorcycle facilities were commissioned in 1990 1991 respectively. Today, the company has go a market leader with annual production in excess of 1. 35 gazillion units which was virtually 4000 units in 1961.These days, Bajaj Auto Ltd. has started offering products in all segments (mopeds scooterettes, scooters, motorcycles, three wheelers). TWO WHEELERS bike Bajaj Avenger clxxx CC Bajaj CT one C 99. 27 CC Bajaj ruin DTSi 135 CC Bajaj KB one hundred twenty-five 123 CC Bajaj Platina 99. 27 CC Bajaj Pulsar DTS-Fi 220 CC 220 CC Bajaj Pulsar DTSi * Pulsar clxxx DTS-i UG * Pulsar 150 DTS-i UG * Pulsar 200 Cc * Pulsar 220 DTS-Fi clxxx CC 150 CC 200 CC 220 CC Bajaj Wind 125 124. 6 CC Bajaj XCD 125 CC SCOOTERS Bajaj Bravo one hundred forty-five CC Bajaj Chetak one hundred forty-five. 45 CCBajaj mere SL 145. 45 CC Bajaj Legend 150 CC SCOOTERETTES/MOPEDS Bajaj make DTSi c CC Bajaj Cagiva CRX 145 CC Bajaj Fusion 145 CC Bajaj Kristal DTSi one hundred CC Bajaj M 80 Electronic 74. 08 CC Bajaj mouth off 74. 08 CC Bajaj Saffire 74. 4 CC Bajaj Spirit blow CC Bajaj mirthful 59. 86 CC Bajaj Sunny Spice 59. 86 CC Bajaj cockle DTSi 109. 7 CC AWAITED nonplusS transonic DTSi Motorcycle 1. 1. 2 shapes of BAJAJ 2. bomber Honda Motors Ltd. triggerman Honda Motors Ltd. is a result of the joint surmisal amongst Indias gunman Group and Japanese Honda Motors Company in the year 1983.This joint venture has not only created the worlds case-by-case largest two wheeler company but also one of the most thriving joint ventures worldwide. champ Honda is globally cognize of being the most can-efficient and the largest CBZ selling Indian Motorcycle Company. This is a relationship so harmonious that protagonist Honda has managed to achieve indigenisation of over 95 percent, a Honda enter worldwide. The to a lower place chart shows the sumptuous years in the history of wiz HONDA - 1985 CD- cytosine 1989 SLEEK 1991 CD- one hundred SS 1994 enormousness 1997 Street 1999 CBZ 2001 heating plant 2002 DAWN, AMBITION 2003 CD-DAWN, sizeableness +, PASSION +,KARIZMA 2005 SUPER-SPLENDOR, CD-DELUX, GLAMOUR, victor 1. 1. 3 specious Years of numbfish HONDA The company is committed to provide the customer with excellence. A replete background of producing high value products at reasonable prices led the worlds largest manufacturer of motorcycles to collaborate with the worlds largest bicycle manufacturer. During 80s, champion Honda became the first company in India to lay down that it was possible to drive a vehicle without polluting the roads. They company feature three manufacturing units ground at Dharuhera, Gurgaon and Haridwar are capable to produce 4. 4 million units per year.They introduced new generation motorcycles that set industry benchmarks for give the axe nig gardness and low emission. The crotchety features like sack conservation, natural rubber riding courses and mobile workshops helped the separate reach in the interiors of the country. Well-entrenched in the domestic market, hero sandwich Honda Motors Ltd. sour its attention overseas, and exports submit been steadily on the rise. Over the years, the Company has received its share of accolades, including the National productiveness Councils Award (1990-91), and the frugal Times Harvard melodic line School consortive of India Award, against 200 contenders.The gross sales of superstar Honda by butt on end2008 was 33, 371, 43 Crores. TWO WHEELERS MOTORCYCLES grinder Honda achiever wizard Honda CD Dawn whiz Honda CD aureate hotshot Honda CD coulomb submarine Honda CD blow SS superstar Honda magnetize poor boy Honda spellbind * entrance * Glamour FI maven Honda nobleness * coarseness + * exceedingly Splendor * Splendor NXG hacek Honda oestrus Plus m avin Honda Sleek Hero Honda CBZ X-TREME Hero Honda Karizma Hero Honda Hunk SCOOTERETTES/MOPEDS Hero Honda Pleasure Hero Ankur Hero doohickey Hero jaguar Hero Puch semiautomatic Hero Sakhti 3GHero Stepmatic Hero Street Hero succeeder Hero Stepmatic Hero Puch Automatic Hero Sakthi 3G Hero success 1. 1. 4 Hero Honda Models 3. Honda Motorcycles Scooters India Private confine Established in 1999, the Honda Motorcycle Scooter India Pvt. Ltd. (HMSI) is a wholly owned subsidiary of Honda Motor Company Ltd. , Japan and is set at Manesar, Haryana. The companys most well cognize brand is the Honda Activa that revolutionized the Indian scooterette market in terms of design and features. The company exports scooters to the European Union.HONDA MOTORCYCLES personate expertness Honda Shine 125 CC Honda Unicorn 149. 1 CC Honda dish CBF 125 CC Honda CBF Stunner FI 124. 7 CC HONDA SCOOTERS MODEL CAPACITY Honda Eterno 147. 7 CC HONDA SCOOTERETTES/MOPEDS MODEL CAPACITY Honda broadside 102 CC Honda Activa 102 CC Honda Dio 102 CC CHAPTER-4 information abstract and edition maturate noneof respondents % of respondents 16 20 28 28% 21-25 41 41% 26-30 20 20% to a higher place 30 11 11% do c light speed% panel no. 4. 1 The Age dissemination in the sample. ANALYSIS 4. Following points can be referred from the to a higher place pie chart * The above pie chart is present that the customers of FZS are in general climax from the age assemblageing of 16-25 that is nigh 69%, as Yamaha claims that they generally butt their customers who are between the age assemblage of 18 to 25, because that people of this age root are lusty and are style freaks, * So we can say that Popularity of Yamaha is procurable in the age of 26-30 ( roughly 20%) also because of its reputation in the world market. chart no. 4. 1 RESULTS OF THE CUSTOMER suss out carry over no. 4. 2 married post nary(prenominal) f respondents %of respondents get hitched with 24 24% Single 7 6 76% Total 100 100% 4. 2 The matrimonial status dissemination in the sample. synopsis 4. 2 In this pie chart it is very much(prenominal) clear that 76% of the Yamahas customer is mainly the youth who are single, so Yamahas new launch FZS is largely being accepted by the singles affablea of family oriented people. represent no 4. 2 4. 2 The married status dispersion in the sample. blood none of respondents %of respondents traffic person 27 27% bookman 43 43% Office employee 28 28% Others 2 2% Totals 100 100% elude no. 4. 3 4. The Occupation scattering in the sample. analytic figureing 4. 3 at once again we set in motion that Yamahas major customers are the students of colleges and schools which consists 43%, as they require something special, new, stylish, masculine and charismatic and Yamaha is providing that in the form of FZS. chart no. 4. 3 4. 3 The Occupation dispersion in the sample. delay no. 4. 4 Income group no(prenominal) of respondents %of responde nts Upto 1000 17 17% 10001-20000 33 33% 20001-40000 40 40% 40001-60000 9 9% Above 60000 1 1% Totals 100 100% 4. 4 The Income groups diffusion in the sample. outline4. 4 In the income group statistical diffusion we can analyze that customers of FZS are coming from the Middle income group people which is near 73% by including 10001-40000 slab of income group. It shows that Yamaha is placing their products in the earmark price range. As the people of this income hold can padded afford this pedal. chart no 4. 4 4. 4 The Income groups statistical distribution in the sample. add-in no . 4. 5 Purchased by no(prenominal) of respondents %of respondents Loan 28 28% cash in 72 72% Totals 100 100% 4. 5 The mode of purchase distribution in the sample. digest 4. Here again we can prove that the products of Yamaha are in the acceptable price range, as we can follow that get way of the customers are leading in the CASH sector. Customers are easily affording the price of FZS they are not obtaining much problem with the bar of FZS. Todays customers are ready to pay for pause facilities and technology and they feel that FZS deserves that price which YAMAHA is offering. represent no 4. 5 4. 5 The room of debase distribution in the sample. instrument panel no . 4. 6 Paid by no. of respondents %of respondents Family 51 51% egotism 49 49% Totals 100 100% 4. The support distribution in the sample. analysis 4. 6 In this pie chart a very important thing can be referred that Indian Youths are not so much independent in the financial matters, electrostatic they depends on the family, as Yamaha claims that they patsy the people of 18-25 age group, but here we can say that they should hike such kind of publicizings where the Yamaha products can think to the family. Ultimately family is paid the amount so Yamaha should physical object according to family also, so that the view of the children and family shouldnt clash. chart no 4. 6 4. 6 The Financing distribution in the sample. card no . 4. 7 oppose Brands No. of respondents %of respondents Bajaj 26 26% Hero Honda 23 23% Honda 2 2% Bullet 4 4% Yamaha 6 6% No 39 395 Totals 100 100% 4. 7 Compared brands with FZS. digest 4. 7 Majority of people is not comparing Yamaha FZS to any other product and the number of such people is around 39%, But the second view which we brace found that FZS is acquire a very tough disceptation Fr BAJAJ triggerman HONDA. BAJAJ has launched their new edition of Pulsar 220 at a very low price (around 70000 ex showroom price), which is the reason for the tough contender giving by BAJAJ.On the other hand fighter HONDA HUNK is also giving direct fight to the FZS because of its milage only. There are some more competitors which are stable at their market share in automobile industry. graphical record no. 4. 7 4. 7 Compared brands with FZS. board no. 4. 8 Choice of feature in a bike No. of respondents %of respondents Style/ convention 54 54% Contr oll ability 7 7% plunk down up 8 8% report card of maker 6 6% locomote allay 12 12% saucily Technology 8 8% military posture 1 1% Others 2 2% Mileague 2 2% Totals 100 100% 4. 8 The choice of own which is most important in a bike. compendium 4. If we see the tailor of Two wheeler industry we found that earlier people were looking mainly towards the discharge exercise rate of the vehicle but now In our research we collected data and found that now customers perception has changed and they are shifting towards the style, design riding comfort of the vehicle, 54% customers have purchased FZS because of its Style digit and only 2% people are looking for the mileage. So in a way we can say they Yamaha exactly changed the perception of Indian customers. They are attempt to line customers with new style, design or look of the bike and creating passion in the customers for the speed and power.So through this we have proved our start hypothesis which was regarding the Yamah as new launch of FZ FZS that has changed the customers perception regarding choice of bikes. chart no. 4. 8 4. 8 The choice of Feature which is most important in a bike. Table no. 4. 9 firstly reading first No. of respondents %of respondents Tvcf 45 45% Family/Friends 24 24% channel show 5 5% Websites 3 3% showroom 12 12% Auto expo 1 1% Newspaper 4 4% snips 5 5% Others 1 1% Totals 100 100% 4. 9 world-class Information sources and their shares Analysis 4. As we can see here the major promotional woodpecker which is influencing the customers is TVCF which stands for Television Commercial, which is around 45%, subsequentlywards that the major source of awareness among customers, is Family/Friends. clipping and passwordpaper consists only 9% in our research, but if we look them at a very thoroughly sample size then it is around 2% only. Graph no. 4. 9 4. 9 1st Information sources and their shares Tables no. 4. 10 gain in Yamaha envision in india No. of respondents %of r espondents No 2 2% Yes 98 98% Totals 100 100% 4. 10 Customer information regarding Yamaha Image subsequently FZSAnalysis 4. 10 This is a good result for Yamaha that once again they are creating place in the heart of the customers, later on the discontinue of RX100 Yamaha has disconnected very big amount of customers in the last 10 years, but by and by the launching of FZS, Yamaha has improve their look-alike among the customers. Our data is showing that 98% people are admitting that Yamaha has improved their image after the FZS and R15 launch, feedback which we have got from the customers were like that Yamaha has produced something new this time and very stylish and well designed product..By this we are again proving our second theory that YAMAHA has regained its image after the launch of FZ FZS. es Graph no. 4. 10 4. 10 Customer cognizance regarding Yamaha Image after FZS Table no. 4. 11 Comments about FZS No. of respondents %of respondents snazzy 45 45% stylish 6 6% ma cho 27 27% Low mileage 16 16% Others 4 4% costly 2 2% Totals 100 100% 4. 11 Comments for FZS by electric potential Customers. Analysis 4. 11 This year Yamaha FZS has got the wheel OF THE YEAR represent which shows its popularity among the customers.It has fulfilled the desire and demand of the current customers, there are very few people who still need some improvements in the FZS but Yamaha is taking anguish of those customers also. As our data is showing that 78% people are giving good comments or responses for Yamaha, they are feeling that FZS is the most stylish and trendy bike in these days, 2% people are feels that relinquish separate of Yamaha FZS are very dear(p) and 16% people are kvetch for the mileage of the bike, consequently Yamaha should work on these loopholes of the bike so that they can attract some more customers. Graph no. 4. 11 4. 11 Comments for FZS by strength Customers.Table no. 4. 12 Customer opinions towards synthetic rubber and conveniences No . of respondents %of respondents exceedingly 23 23% quenched 47 47% Netural 10 10% Totals 100 100% Analysis 100% of the respondents 47% of the respondents approached were conform to with the condom and comfort feature of the Bolero. Followed by 27% was extremely satisfy, 17% are electro electroneutral and rest of the 7% was disgruntled with safety and comfort feature of Yamaha. % Graph no 4. 12 4. 12 Customer opinions towards safety and comforts Table no. 4. 13 Customer opinions towards radiation pattern No. of respondents %of respondents Extremely 20 20%Satisfied 40 40% Netural 27 27% disgruntled 13 13% Totals% 100 100 Analysis 100% of respondents 40% of the respondents approached were well-provided with the Design of the Yamaha. 20% were more quelled, 27% of them neutral and 13% are displease with the design of the yamaha. mirror image As legal age of the respondents are satisfied with the design of Yamaha, the company should celebrate the aforementioned(prenominal ) standard and it is suggested to come up with suitable measure to decrease the oppose opinion among the consumer who are of the opinion that the furnish white plague is a dissatisfying factor.Graph no 4. 13 4. 13 Customer opinions towards Design Table no. 4. 14 Customer opinion towards consumption of fuels No. of respondents %of respondents More satisfied 27 27% Satisfied 49 49% not Satisfied and dissatisfied 17 17% Dissatisfied 7 7% Totals 100 100% Analysis 100% of the respondents 49% of the respondents approached were satisfied with the fuel consumption of the Yamaha. Followed by 27% was extremely satisfied, 17% are neutral and rest of the 7% is more dissatisfied with fuel consumption of Yamaha musing As mass of the respondents are satisfied with the fuel consumption of Yamaha, the company should maintain the same standard and it is suggested to come up with suitable measure to reduce the negative opinion among the consumer who are of the opinion that the fuel consumption is a dissatisfying factor Graphs no 4. 14 4. 14 Customer opinions towards fuel consumption Tables no 4. 15 Customer opinion towards Maintaince No. of respondents %of respondents Extremely 23 23% Satisfied 51 51% Netural 21 21% Dissatisfied 5 5% Totals 100 100%Analysis The sample drawn on the luck basis shows that out of 100% of respondents 51% of the respondents approached were satisfied with the criminal victuals of the Yamaha. 23% were extremely satisfied, 21% of neutral and 5% are dissatisfied with the alimony. remark Though absolute majority of the customer are satisfied that the keep cost of Yamaha is less, around 20% are not satisfied which may be because of comparison of yamaha with the newly launched competing brands coming with crimson lower maintenance cost. Graph no 4. 15 4. 15Customer satisfactions toward charge of Yamaha Chapter-5 Summary of findings Findings 1.It is found that the most preferred vehicle of YAHAHA FZ 2. It is found that from the data we can set up our product to the comfort pursuit group of people 3. It is found that many of the YAHAMA customers are get its BIKE by seeing its brand name only. 4. It is found that major media that attracted the customers is television. 5. It is found that only a few customers are satisfied with the service. 6. or so of fortune yahama customers are interested to service their vehicle only at received dealer. 7. It is found that most of the customers preferred ICICI and SBI banks for taking financial help while purchasing a bike. . It is found that most of the customers prefer only in house finance compare to outhouse finance. 9. It is found that more than 80% of customers think that yahama bike are affordable only by robust men. Chapter 6 Recommendation, insinuation And conclusion RECOMMENDATIONS * SHOULD amend THE AFTER SALE SERVICES During the behold we found that Yamaha is not satisfying their customers in after sales services, employees at dealership sometimes use harsh word s and become rude to the customers, parts of the bike are not easily uncommitted in the market.This is the major drawback in capturing the market share so Yamaha should take some wear out go to satisfy and apply their customers. * WEAK trace UP FROM DEALERSHIPS We ascertained during the course of our studies that Yamaha was quite weak in following up with prospective customers. There was no communication from Yamaha showrooms asking the customers if and when they are ordain to acquire their bikes. Hero Honda, Bajaj and Honda showrooms were extremely attentive in this regard and perform maximum follow up on prospective customers. MEASURES SHOULD BE TAKEN TO meliorate ITS DEALERSHIP Yamaha which is hard to build a brand new image of a high tech and stylish brand of sports bikes should take appropriate steps to show it in their showrooms. Showrooms like Oswal Yamaha, and shibah Yamaha were very small in size and do not radiate the quality and plate of Yamaha in the market. S hiva motors was very flyblown ambience and customer will feel that company is not working good thats wherefore they are not taking any actions toward their showrooms and this will decidedly hamper the sales, so Yamaha should take palm of these things. POOR promotional CAMPAGIN The Yamaha ads seen on electronic and print media are absolutely out of touch with the Indian finis and thought process. If we see that Bajaj and Hero Honda has produced a very good striking with the Indian family and customers can easily refuse their Ads by well know laggard lines like HAMARA BAJAJ or HERO HONDA DESH KI DHADKAN-DHAK DHAK. Yamaha is also focusing on this as we can see the AD of YAMAHA ALBA. An Indian consumer irrespective of their income level has a soft corner for traditions and culture of India.Hence, all companies including market leaders like Hero Honda and Bajaj capitalize on this demeanor of customers and design their ad campaigns keeping India in mind. * YOUTH oriented PROMOTIO N Yamaha claims that they target the customers of age group 18-25 but their ad never represents this so they should make such kind of AD where youth should taken in as centre of attraction. They should do this earliest to capture the market because vast majority of people depending on ads and friends as their chief sources of information about the products. hard-hitting SELLING The Company should follow an aggressive selling concept. A non-aggressive selling concept which is clearly indubitable in its publicizing campaign which does not hit on the customer rather aims to provide information in a subtle manner. These days they have hit on the right target as we can prove through our survey that people who purchased YAMAHA FZS, 54% people have seen the TVCF of Yamaha before purchasing the bike. Emotional advertising which is the norm in India and which is very successful is not followed. Indian BRAND embassador The Companys brand ambassador is VALENTINO ROSSY earlier we had pu t-on ABRAHAM too but now YAMAHA does not have any Indian brand ambassador as compared to its competitors like Hero Honda who have Hrithik Roshan doing their ads and M. S. Dhoni doing the job for TVS. It is necessary for Yamaha to have a brand ambassador from India to connect with the Indian customer. * diversity IS NEEDED TO BE PROVIDED Yamaha at the effect has a very weak product portfolio and its products are not that visible in the market or displays in dealerships except the Gladiator and now R15.The lack of product range visibility in dealerships and in the media and advertisements is adversely affect the brand of Yamaha. If a customer want to switch from one bike to another Yamaha is not providing them options so here Yamaha should work to maintain their loyal customers. Yamaha should maintain and produce the bikes in every quarter or half(a) yearly so that customers can avail options. * BRAND pic SHOULD BE change magnitude OR TO water tap THE NICHES There is a large m arket of insatiable customers in India.This effort would be in the direction to capture the unsatisfied customers and who are willing to change their brands on bike replacement. * focussed ADVERTISEMENT ON PRODUCT USP The maximum demand among customers constituting the target market of India Yamaha Motors is for the power and style features of bikes. Hence, the company should produce products keeping the above factors in mind. CONCLUSION From the customers survey and desk research we discontinue thatWe are convinced(p) that we will continue getting technology from Yamaha , for its part, has also made similar statements.However, industry analysts do have doubts. Says an industry analyst, Yamahas track record in India does lead to some apprehensions. An analysis of Yamahas past tie-ups in India would prove so. This does throw up some questions with regards to the path ahead for Yamaha. These examples prove that Yamaha has always cherished to have its own entity, says another anal yst. approximately of the customers of Yamaha pass to block areas. They mostly belong to middle class and are mostly officials/ executives. Thus, we conclude client has targeted the right segment .From the findings we conclude that a customers while purchasing a car, customers takes into setting mainly fuel efficiency, good looks, low maintenance cost and reliability. The main competitors of Yamaha are bajaj Honda and herohonda The consumer preference fundamentally depends upon wider network and better services. Customers are influenced more to buy a product by advertisements rather than dealer friends or family recommendations BIBLIOGRAPHY BIBLIOGRAPHY 1) Phillip Kotler Principles of marketing, seventh random variable Pearson Publication. ) Saxena and Rajan merchandising care Tata McGraw heap 3rd Edition 3) Ramaswami, V. S. and Namakumari, S. Marketing Management Macmillan India 2002. 4) Batra Satish Kazmi SHH Consumer behaviour textual matter cases 1999. 5) Gupta, S. P . and Gupta, M. P. Business Statistics fourteenth Edition sultan Chand Publications. 6) Robert W and Boockholdt, mob L. Factors Leading To change in consumer manner A acquire of Managers Perspectives Creativity Research Journal, 11(4), Page No. 245-307 1998. ANNEXURES SAMPLE QUESTIONNAIRE QUESTIONNAIRE (For FZ customers)Contact- broadcast Model cc Date of purchase 1. Name 2. Age 3. Marital status a) married b) single 4. What is your occupation? a) schoolchild b) Office employee c) mill employee d) Shop owner e) Business somebody f) Other ________ . periodic household income a) Up to Rs. 10,000 b) Rs. 10,001-20,000 c) Rs. 20,001-40,000 d) Rs. 40,001-60,000 e) Rs. 60, 001-80,000 f) Rs. 80, 001-100,000 g) Above Rs. 100,000 6. How did you buy the MC? a) exchange b) Loan D/P 7. Who paid for your MC? a) Self b) Family c) Others 8. Did you considered other motorcycle while buying this feigning? a) Yes b) No 9. Which model did you compare with? Model cc 10. Have you seen FZ 16 TVCF? a) Yes b) No 11. Have you seen FZ 16 newspaper advertisement? a) Yes b) No 12.Have you seen FZ 16 magazine advertisement? a) Yes b) No 13. Do you take information from internet web logs? a) Yes b) No Which blog? 14. What was the reason you at long last purchased your Bike? a) Style/design b) gas mileage c) Resale value d) constitution of maker e) ride comfort f) roll up g) Controllability h) new technology i) manoeuvrability j) Riding position k) Quality l) dissimulation/ graphics m) grown vehicle size n) Durability o) legal injury p) Low maintenance q) After sales support r) others _______ 5. revel specify your source of awareness for your Bike? a) TVCF b) Newspaper c) Magazine d) Showroom e) Family/Friends f) stroll display g) avenue show/ interrogation ride h) Website/Blogs i) radio set j) Hoardings k) Auto expo l) TV news m) Others_______ 16. Do you think Yamaha has improved after FZS and R15? a) Yes b) No 17. How does your friend say to your Motor Cycle? a) Trendy b) Macho c) Stylish d) Low gas mileage e) After sales service f) brusk Resale value g) Expensive spare parts h) Others______