Swot Analysis Dakz Performance Apparel Essay Example for Free

Swot Analysis Dakz exercise Apparel EssayWell-established organisational structure, comprising a Board of Directors and an organization of dedicated and passionate employees Stable executive perplexity team that has largely been in place since the companys commencement Will Winsome, CEO, leads the Dakz executive management team, and has been an involved and in use(p) leader, manager and mentor at Dakz. He is very popular with Dakz employees. They admire his persistence and resilience, as strong as the way he always seems to achieve his goals The core group of early employees have been individuals who honey sport and exercise Team of in-house designers and sports scientists. The seven designers come from a variety of professional backgrounds. Janes most youthful career achievement was the establishment of the flagship Australian retail store of a well-known European behavior manufacturer and retail merchant. Janes experience assisting Australian feares to develop new mar kets internationally.She worked with a popular Australian stationery retailer to expand into Asia via a joint venture, and also assisted an Australian travel goods brand to establish a product dissemination franchise model in Asia Ewan to pursue his passion for assisting a medium-sized, entrepreneurial business to grow and be successful. Dakz provides a high degree of flexibility to its employees to attend training sessions, competitions and championships, both domestically and internationally. Dakz also provides a generous discount on products purchased by employees, and holds a number of family and friends special clearance sales on sample and discontinued lines throughout the year. The culture at Dakz has typically been one of pushing and excitement Employer of Choice in the 2011 Australian Human Resources Association Employment Awards Olympics and a national distribution deal with a major sporting goods retailer Wholly Australian-owned Australian businessThrough youthful pro duct ontogeny, the company has been able to achieve close to 40 per cent market share in the Australian market for compression apparel. Dakz invests a considerable amount of its financial resources inresearch and development of its products.