Sponsorship generates significant marketing advantage for the sponsor Literature review

Sponsorship generates significant merchandise advantage for the tell on while it provides strong financial base for the events success - Literature review ExampleIt is often regarded as brand messaging application that communicates standard messages across non-traditional as well as traditional media. discordant promotional techniques are encompassed within this approach so as to deliver appropriate messages to end customers. by this integrated platform a synergy is established amongst all dialogue channels. The concept of integrated marketing communications was originally framed by American Association of Advertising. Promotional measures which are incorporated by a firm helps to achieve do marketing campaign objectives. IMC can also be give tongue to as a framework that defines wide array of marketing strategic roles such as advertising, domain relations, sales promotions, etc. In modern world apart from maintaining desired level of quality in products or services it is als o essential to enhance clarity in brand messages. The diverse set of techniques when effectively combined with communications plan enhances consistency, impact and overall clarity. IMC or integrated marketing communication has evolved due to some shifts. The shift has occurred from low accountability, traditional, mass media to a high accountability, specialized and interactive media. In all form of parentage activities integration is an essential component. For instance in marketing activities, integration enables business stakeholders to work in coordination with one another. The benefits of this innovative approach can be further determined on basis of search marketing, accessibility and convenience, aggregation of information and services, social media and mobile growth. There are several(predicate) marketing communication tools and sponsorship is to be focused on in this study. In present scenario sponsorship is not still beneficial for sponsors in terms of spreading brand a wareness but even serves as a strong financial base for the events taking place. It is an advertising tool that is implemented in order to get down in