The Strength of a Marketing Communication of a Japanese or Korean Auto Research Paper

The Strength of a Marketing Communication of a Japanese or Korean Auto Manufacturer - Research Paper Example Evidently, it has initiated novel processes such as electric vehicles, which it has sold on the global platform. It is worth indicating that Toyota is categorized as one of the outstanding entities both within the country and within the US. It is the foremost entity to come up with produce hybrid vehicles and pushing them into the US market. These hybrid vehicles include the â€Å"Camry hybrid and the Highlander Hybrid† (Toyota 2011). The company is speeding up at developing vehicles that only run on electricity (Mytelka & Boyle, 2008). The company is known in making formula 3 engines and their auto parts. Toyota also develops multitask robots destined for leisure and for caring the elderly. As it seeks to continue being dominant in the automobile industry in producing luxurious vehicles, Toyota makes the new Kluger appealing to the luxurious generation through divergent communication methodologies. Reinkingh & Stobart (2005) indicates that the new Kluger is portrayed as a familial car that caters for families needs. A fancy car that appears elegant and most importantly safe for the family. This car is ideal for the family as it is a â€Å"seven roomy seater vehicle† (Toyota 2011). It offers litheness of changing the seats arrangement to the one that is deserving to an individual. This car facilitates family trips as it has a DVD player at the rear seat backed by three wireless headphones to keep both children and adults content on their way to their destination. Toyota (2011) indicates that this car is designed to alter entertainment from the living room to the vehicle. Since the children are fond of listening music and watching movies, this car is portrayed as facilitating their enjoyment by offering them a form of entertainment during the journey. At times, the journey may be tedious and boring and to eliminate this, a medium of entertainment is therefore necessary to prevent the drive from being extremely

The Wall in Robert Frosts Mending Wall As A Symbol of Division Essay Example for Free

The Wall in Robert Frosts Mending Wall As A Symbol of Division Essay The ordinarily mundane takes a thought arousing spin in one of Robert Frost’s earlier works, â€Å"Mending Wall†. This poem is a striking take on an otherwise commonplace ritual between two farmers in the spring. Because the poem is in blank verse, it carries a casual folksy feel throughout, contradictory to its deeper message and paradoxical tone. â€Å"Good fences make good neighbors. † This line is a paradox when compared with the previous statement, â€Å"Something there is that doesn’t love a wall. † Fences equate to walls, and what are walls but provisional boundaries? The boundary in this story is a fence made of stone that separates the properties of two neighboring farmers. This wall is the focal point of the poem, the subject that brings to attention the divide between individuals. The speaker one day finds the wall broken from what appears to be the after effects of winter. He calls his neighbor to meet with him to fix the wall and does so annually. The wall is ironic in that although it separates the two individuals, it brings them together once a year. The two live united, but separated. The wall is a metaphor for the separation between the speaker and the neighbor and perhaps even a greater analogy for the division of people as a society. These divisions could include a division of thought, which we see is different for the two characters. The speaker believes that the wall is unnecessary when he asks his neighbor, â€Å"Why do they make good fences? Isn’t it where there are cows? But here there are no cows. † His neighbor replies with the same old adage he stated before. It is apparent that the neighbor and speaker are of differing opinions and backgrounds. We might even assume that the neighbor and speaker are of different ages, meaning there may be a generational gap between the two that creates this difference of opinion. â€Å"Something there is, that doesn’t love a wall That sends the frozen ground swell underneath it. † A reversal of syntax in the first line paints the narrative in a decidedly ambiguous manor and leaves it up to the reader to interpret what â€Å"something† could be. We find out later that that something likely is nature, or the natural forces of winter. The wall is portrayed as an unnatural thing, something that is not a part of nature, something that does not fit in with the natural environment. This notion is supported when he later states, â€Å"To each the boulders have fallen to each. And some are loaves and some are so nearly balls we have to use a spell to make them balance†. Frost suggests that there is a natural force tearing down the walls because the walls are not natural. The narrator stresses that the rocks that make up the wall fit together so unnaturally and so imperfectly that they need a â€Å"spell† to help them balance. Spells are unnatural and are magical, so it is as if the wall is held up by spells. We can garner from the text that this particular wall has many forces out to destroy it(eg. natural tolls, animals, hunters, etc. ) and its destruction is an annual occurrence. Even its reoccurring destruction implies its unnaturalness and that nature does not agree with it. Perhaps nature itself is intent on destroying the wall, as it is an unnatural extension of man and all unnatural extensions of man(eg. skyscrapers, buildings, cities) are meant to fall down to nature at some point. The paradox again is that the wall is made of stone, or natural elements, and this wall is destroyed each year. Perhaps the destruction is a reflection of the speaker’s desire to break down the physical and imaginary boundary between the two neighbors that the wall represents.

Responsibility for Eddies Death Essay -- A View from the Bridge Arthu

Responsibility for Eddie's Death In a 'View from the bridge,' Beatrice illustrates her views clearly on recent events by saying on page 61. 'Whatever happened, we all done it, and don't you forget it Catherine.' She is stating that everyone contributed significantly to what has happened in one way or another. On page 4, Alfieri's view of 'settling for half', is different to the way he says it on page 64. On page 64 he says, 'Most of the time we settle for half.' He has differentiated the two words 'now' and 'most'. This is because he has seen Eddie become a victim of his own culture and seen the way he respects the Code of Conduct. Alfieri has concluded from that, that the best way is not to settle for half all the time. But 'Most of the time we settle for half and I like it better.' Both Beatrice and Alfieri have illustrated their views however, their views on recent events contrast to each other significantly. We are introduced to the first key scene where we find Eddie's reaction to Catherine's job offer, 'You can't take no job, why didn't you ask me before taking on a job?' This is clearly showing Eddie's insecurity and doesn't want her to gain any independence; another reason for this reaction is he doesn't want her to get a boyfriend via her new job. This scene has created a sense of tension due to high levels of jealousy surrounding the conversation. Also, Eddie believes that the man should be the provider and the woman does the housework. This prepares the audience for many more scenes similar to this as Eddie's reaction is huge compared to the situation. Therefore, there may be chances of his jealousy taking over and spiralling out of control. When Marco and Rodolpho arrive from Ital... ..., this could have helped diffuse the situation in a way so then at least everyone's true feelings would have been out in the open. Marco was at fault for what happened at the end of the play was he provoked the situation at eh end of the play by saying that he wouldn't give Eddie back his name, and causing a great deal of tension in the household in the boxing scene. Catherine was remotely responsible for Eddie's death at the end of the play by getting involved with Rodolpho too early and against Eddie's will and so it lead to Eddie snitching on Rodolpho and Marco. Rodolpho was responsible as he got involved with Catherine and didn't ask Eddie for permission in the first place, that is regarded as a sensible thing for a gentleman to do. Out of both quotations made by Beatrice and Alfieri I think that Beatrice's quote summed up the truth of the play.

Oot of School Youth

Research in English 2 (Out of School Youth) Prepared by:Osorio, Marie Ann Dominic/ Galvez, Anthony Ross BSCS- 1A To be submitted to Mr. Albert E. Arenas General Topic: Out of School Youth What:Reasons/ Causes of being out of school youth. Who:children (ages 6- 17) and teenagers (ages 18- 24) Where: Philippines Narrowed Topic: Reasons/ Causes of being out of school youth of children and teenagers in the Philippines Key Questions: 1. What is out of school youth? 2. What are the reasons/ factors of being out of school youth? 3. What are the things that could help those out of school youth? 1 of every 8 Filipino youths not in school–surveyBy  RizaT. Olchondra Philippine Daily Inquirer 2:12 am | Sunday, November 6th, 2011 One out of eight Filipinos aged between six and 24 is an out-of-school youth (OSY), according to the 2010 Annual Poverty Indicators Survey (APIS) of the National Statistics Office (NSO). This translates to about 16 percent of the estimated 39 million Filipinos i n that age bracket, or 6. 24 million people, the NSO said in a report released last week. It said that among the main reasons cited by both males and females for not attending school were â€Å"lack of personal interest,† â€Å"high cost of education,† and â€Å"looking for work. † OSY definedAccording to the office, the term OSY refers to family members six to 17 years old who are not attending a formal school as well as family members 18 to 24 years old who are currently out of school, not gainfully employed and had not finished college or a post-secondary course. â€Å"Among OSYs who are six to 12 years old, lack of personal interest and too young to go to school are two leading reasons, for both males and females,† NSO administrator Carmelita N. Ericta said in the report. Lack of personal interest was also the commonly cited reason for OSYs 13 to 17 years of age, followed by the high cost of education, according to Ericta.For OSYs aged 18 to 24 years, looking for work was cited as the main reason among males, and marriage among females, she added. The state-owned think-tank Philippine Institute for Development Studies (PIDS) said that Filipino families and the Philippine government put a high premium on education, but school participation still remained wanting precisely because of the reasons cited in the NSO study. The PIDS said that addressing the   â€Å"lack of interest† was particularly important because it could be a catch-all phrase for anything, from adjustments due to late school entry to lack of financial or parental support.Besides improving the quality of education and the accessibility of schools, PIDS suggested that the government improve information campaigns on what age children should start going to school and promote continuing education for mothers so that they would support school attendance among their children. Major factor Lack of parental support for education was found to be a major factor in c hildren’s â€Å"lack of interest† in going to school.In addressing the economic blocks to school participation, PIDS said, the government’s conditional cash transfer program might help families that decide to put their children to work rather than complete their education. The Annual Poverty Indicators poll is a nationwide survey conducted during the years when the Family Income and Expenditures Survey is not carried out. For a full survey, the number of samples is around 50,000 households. In the 2010 APIS round, only half of the sample size was used. Of the 21,023 eligible sample households for the 2010 APIS round, 20,103 were interviewed. This translated to a response rate of 95. percent at the national level. Bibliography Olchondra, Riza T. â€Å"1 of every 8 Filipino youths not in school– survey†. Philippine Daily Inquirer. November 6, 2011. Reasons/ Causes of being out DQ of school youth of children and teenagers in the Philippines â€Å"One out of eight Filipinos aged between six and 24 is an out-of-school youth (OSY), according to the 2010 Annual Poverty Indicators Survey (APIS) of the National Statistics Office (NSO). This translates to about 16 percent of the estimated 39 million Filipinos in that age bracket, or 6. 24 million people, the NSO said in a report released last week.It said that among the main reasons cited by both males and females for not attending school were â€Å"lack of personal interest,† â€Å"high cost of education,† and â€Å"looking for work. † OSY defined According to the office, the term OSY refers to family members six to 17 years old who are not attending a formal school as well as family members 18 to 24 years old who are currently out of school, not gainfully employed and had not finished college or a post-secondary course. â€Å"Among OSYs who are six to 12 years old, lack of personal interest and too young to go to school are two leading reasons, for both males a nd females,† NSO administrator Carmelita N.Ericta said in the report. Lack of personal interest was also the commonly cited reason for OSYs 13 to 17 years of age, followed by the high cost of education, according to Ericta. For OSYs aged 18 to 24 years, looking for work was cited as the main reason among males, and marriage among females, she added. The state-owned think-tank Philippine Institute for Development Studies (PIDS) said that Filipino families and the Philippine government put a high premium on education, but school participation still remained wanting precisely because of the reasons cited in the NSO study.The PIDS said that addressing the   â€Å"lack of interest† was particularly important because it could be a catch-all phrase for anything, from adjustments due to late school entry to lack of financial or parental support. Besides improving the quality of education and the accessibility of schools, PIDS suggested that the government improve information campaigns on what age children should start going to school and promote continuing education for mothers so that they would support school attendance among their children. Major factorLack of parental support for education was found to be a major factor in children’s â€Å"lack of interest† in going to school. In addressing the economic blocks to school participation, PIDS said, the government’s conditional cash transfer program might help families that decide to put their children to work rather than complete their education. The Annual Poverty Indicators poll is a nationwide survey conducted during the years when the Family Income and Expenditures Survey is not carried out. For a full survey, the number of samples is around 50,000 households.In the 2010 APIS round, only half of the sample size was used. Of the 21,023 eligible sample households for the 2010 APIS round, 20,103 were interviewed. This translated to a response rate of 95. 6 percent at the national level. † Olchondra Reasons/ Causes of being out S of school youth of children and teenagers in the Philippines According to the 2010 Annual Poverty Indicators Survey (APIS) of the National Statistic Office (NSO), one of eight Filipinos aged between six and twenty-four (6 & 24) is an out of school youth (OSY).It means that in 39 million Filipinos on that said age bracket, 6. 24 million (16%) of it were OSY. According to NSO, the term OSY refers to family members 6- 17 years old who are not attending a formal school as well as family members 18- 24 years old who are currently out of school, not gainfully employed and had not finished college or a post-secondary course. The major factor or reasons of being out of school youth is â€Å"lack of interest†. And the â€Å"lack of interest† of the children is due to â€Å"lack of parental support†.In addition, â€Å"lack of personal interest† and â€Å"too young to go to school† is the main reason of ages 6- 12 years old, same with ages 13- 17 years old. While looking for a job was cited as the main reason among males, and getting married is the main reason among females of ages 18- 24. Olchondra Reasons/ Causes of being out P of school youth of children and teenagers in the Philippines Out of School Youth (OSY) refers to children who are not attending formal school, and teenagers who had not finished college or a post-secondary course. According to NSO, 6. 4 million (16%) of the estimated 39 million Filipinos of ages 6- 24 years old were out of school youth (OSY). The major factor or reasons of being out of school youth is â€Å"lack of interest†. And the â€Å"lack of interest† of the children is due to â€Å"lack of parental support†. In addition, â€Å"lack of personal interest† and â€Å"too young to go to school† is the main reason of ages 6- 12 years old, same with ages 13- 17 years old. While looking for a job was cited as the main reas on among males, and getting married is the main reason among females of ages 18- 24. Olchondra

Inspirational Leader Laurie Ann Gibson

Inspirational leaders hold great talents of motivating and inspiring people. They also help make a difference in lives and help others achieve their goals and dreams. Inspirational leaders tend not to lead through fear and like the famous words of Ghandi – help you â€Å"Be the change you wish to see†. Last television season, I watched a show called Born to Dance. This show was about 20 aspiring young dancers given the tools needed to take their dance careers to the next level with a prize of $50,000. What appealed about this show were the strong feelings a chorographer demonstrated that entitled her to be an inspirational leader. Her name is Laurie Ann Gibson and I portray her as an Inspirational Leader. Laurie Ann Gibson was an average girl who was born July 14, 1969 in Toronto, Canada. She grew up looking up to famous icons like Diana Ross and Gregory Hines and had a strong love for dance. At the age of 17 she took a greyhound bus to NYC, NY where she attended school to train at the prestigious Alvin Ailey. Her opportunities started to emerge in 1993 when she landed a gig as a Fly Girl on In Living Color with Jennifer Lopez, and soon after went on tour as a dancer with Mary J. Blige. At an early age, her talent must have been evident, as she was asked to choreograph for the then rising star Mary J and continued to do so for albums and tours to come. She is also known for her work on MTV’s Making the Band series, helped direct a movie called â€Å"Honey† which was based on her life and won a VMA 2010 Best Choreographer award (Interview, 2011). Little did she know, at the age of 17 she would become one of the top admired Dance Choreographers known today. Her professional title is Choreographer and Creative Director to many of today’s superstars , with over three-dozen music videos and television shows to her name, her credits include some of the biggest names in the music industry such as Nicki Minaj, P. Diddy, Alicia Keys, Brandy, Beyonce, Usher and Hilary Duff, just to name a few. Laurie Ann Gibson’s do-it-all attitude gives her an incredible ability to make a name for herself in the hip-hop world. In August of 2010, she aired Born to Dance which showed her humanitarian beyond just dance. It was very commendable to see the amount of dedication, signature tough love, motivational speeches, encouragements and most of all prayer she poured out to these ladies being most interpret shows like this reality shows. Laurie Ann stood strong on letting everyone know her show as not reality; it was real; real emotion and real performances. When she was younger, she felt that she was one brave soul that didn’t fully understand by taking her venture by herself and getting on the greyhound bus would change her life. And she wanted to show other young ladies there are others out here, behind them, supporting. Over 8 weeks, I watched 20 ladies go through hard, intense and stressful dance routines in a variety of creative challenges; including music video competitions, commercials and a live performance with Lady Gaga. But 19 had to be cut. Laurie Ann unleashed her hottest choreography and presented lots of tough love but what was truly admiring was how she told each lady at illumination how their individual journeys were just beginning and that this was just a stepping stone for their careers. And foremost, I also loved that she ended each episode in prayer. She was not afraid to let everyone know about her Christianity. This demonstrated how much of an inspiration is she to others, including non-dancers because we all can relate and feel how sincere her actions are (Television Series, 2011). I have several personal strengths but I wouldn’t put myself into a leadership role. I’ve learned a lot about myself throughout the class assessments and I would definitely say my ability to grasp an understanding of my lack of punctuality helps me prepare more timely. Also acknowledging my academic challenges gives me a better outlook on how to overcome my doubtfulness. People like Laurie Ann Gibson have contributed in my inspiration to continue to push forward, achieve and accomplish my goals. Laurie Ann Gibson said that while developing her skill, she noticed she would always teach with the words â€Å"Boom† and â€Å"Kack† with such force, power and drive that she didn’t realize she was demonstrating how she felt about dance. The â€Å"boom† was her heart and the â€Å"kack† is the soul; which gave birth to her dance team name; Boom Kack (Weblog, 2011). Laurie Ann wanted to these 20 ladies to understand how important it was to love what you do by get the technique under their belts first and continue to work your gift so they could stand on solid ground. But most importantly, through her helpful criticism, embodied passion, creativity, and identifying herself with every girl, Laurie Ann Gibson is setting her gift free to others and watching it soar. â€Å"There is hope, God still deliveries miracles†-Laurie Ann Gibson.

King Tut essays

King Tut essays Over 3,300 years ago, a young King, known as Tutankhamen, inherited the rule of the Egyptian kingdom. Given that Tut was only nine years old at the time, guardian officials tended to political duties while the boy publicly matured into manhood. Tutankhamens popularity, among his people, grew rapidly over the next ten years. However, many coveted this position as King and considered themselves fortunate for not having to be concerned about competing with an heir. King Tutankhamen never conceived a son. Then, somewhere between the ages of the eighteen and twenty, Tutankhamen died, leaving his empire in a state of shock and depression. Whether the King was murdered or died of an accident is still a mystery; and although plunderers attempted to break into the tomb, the details of Tuts burial chamber were not uncovered until 1922 (Rigby). The following paragraphs will discuss the visual appearance, construction details, past and present locations of King Tutankhamens coffins. The three coffins are quite different in their physical composition and length. However, their appearances and meanings are very similar. Each coffin is the depiction of the Egyptian god Osiris, who appears as a human-faced bird. Osiris is associated with fertility and was the first god incarnated on Earth. The head of each is also crowned with the presence of the vulture goddess, Nekhbet, and the image of the divine cobra, Buto. However, one of the most captivating details of the coffins is the black eyes and eyebrows that stand out of each face. Such bold and piercing eyes immediately capture the viewer and portray Tut with both beauty and authority. Then, beneath the head of each casket is the similar layout of the body. The arms of this representation of King Tut lie parallel to his body and are bent at the elbows. The forearms are folded across the upper abdomen and lie left over the right. In one hand, the young King holds a flail and in ...

The Yellow Wallpaper Quotes About Madness

'The Yellow Wallpaper' Quotes About Madness In  The Yellow Wallpaper, by  Charlotte Perkins Gilman, a short story, the narrator is isolated in her room, where shes forbidden from thinking, writing or reading. The heroine has been told shes unwell and that this isolation will be good for her. Unfortunately, it eventually leads to her loss of sanity. Gilmans tale is an allegory for how women werent taken seriously by the medical industry, which exacerbated their issues. Her heroines slow descent into madness is supposed to be reminiscent of how an oppressive society stifles  women. The yellow wallpaper which can be seen as a symbol for society continues to grow wild in the heroines imagination until shes trapped in a flowered prison. The story is popular in Womens Studies classes and considered to be one of the first Feminist  stories. Its a must-read for any lover of American or Feminist literature. Here are a few quotes from the story.   The Yellow Wallpaper Quotes The color is repellent, almost revolting: a smoldering unclean yellow, strangely faded by the slow-turning sunlight.- Charlotte Perkins Gilman, The Yellow Wallpaper This wallpaper has a kind of subpattern in a different shade, a particularly irritating one, for you can only see it in certain lights, and not clearly then.- Charlotte Perkins Gilman, The Yellow Wallpaper Im getting really fond of the room in spite of the wallpaper. Perhaps because of the wallpaper.- Charlotte Perkins Gilman, The Yellow Wallpaper There are things in that wallpaper that nobody knows about but me, or ever will.- Charlotte Perkins Gilman, The Yellow Wallpaper You think you have mastered it, but just as you get well under way in following, it turns a back-somersault and there you are. It slaps you in the face, knocks you down, and tramples upon you.- Charlotte Perkins Gilman, The Yellow Wallpaper It becomes bars! The outside pattern, I mean, and the women behind it is as plain as can be. I didnt realize for a long time what the thing was that showed behind, that dim sub-pattern, but now I am quite sure it is a woman. By daylight, she is subdued, quiet. I fancy it is the pattern that keeps her so still.- Charlotte Perkins Gilman, The Yellow Wallpaper Through watching so much at night, when it changes so, I have finally found out. The front pattern does move-and no wonder! The woman behind shakes it!- Charlotte Perkins Gilman, The Yellow Wallpaper For outside you have to creep on the ground, and everything is green instead of yellow. But here I can creep smoothly on the floor, and my shoulder just fits in that long smooch around the wall, so I cannot lose my way.- Charlotte Perkins Gilman, The Yellow Wallpaper

Tesla lists electric truck for 150kÂÂ

Tesla lists electric truck for 150k   If you’re a trucker, there’s an exciting new wave of innovation and technology that’s sweeping over your industry- and Tesla is leading the charge. Tesla, headed by company founder and maverick CEO Elon Musk, has been at the vanguard of bold, forward-thinking ideas in recent years, and has decided to take its visionary approach to trucking- and the results are interesting to say the least. Truckinginfo.com has recently published an article that discusses this new truck, which is expected to go into production in 2019- let’s take a closer look.The future of trucks seems to be leading towards electric vehicles, a radical departure from the diesel guzzling behemoths that you’re used to driving. Tesla has recently unveiled it’s new Tesla Semi, which is likely going to usher in big changes in trucking. It has a rather steep base price- $150,000 for the base model- but considering that the average price of a truck with an internal combustion engine typically sells for around $100,000, it isn’t too far outside of the typical range that a trucker would expect to pay for a new vehicle- and owners of the new Tesla Semi can expect to see cost savings in terms of reduced fuel consumption. Furthermore, according to an article by DC Velocity, â€Å"Musk told a webcast audience that the vehicle will pay for itself in two years when compared to the cost of a diesel tractor, citing savings in the electric truck’s ability to outperform diesel-powered trucks in aerodynamics, reliability, and fuel.†What will you get with this exciting new base model? You’ll get a durable, reliable long-haul vehicle that’s designed to have a 300-mile range between charges (if you’re looking for something with a longer range, a $180,000 version that can go up to 500 miles between charges was recently unveiled). According to Tesla, the new Tesla Semi will have a cargo capacity similar to its diesel counterparts, witho ut a significant weight increase compared to the average Class 8 truck.If you’re wondering how confident Tesla is in the viability of their new trucks, how’s this for a vote of confidence: Jerome Guillen, Tesla’s vice president of trucks and programs, recently announced during an electric truck confidence in Europe that Tesla would be its own first customer. That’s right- Tesla will utilize its brand-new Tesla semi to haul its own products and cargo between its Freemont California facility and its Gigafactory just outside of Reno Nevada (in case you’re wondering, that’s an approximately 260 mile route).If you’re interested in getting behind the wheel of this new rig, Tesla is accepting early reservations for the Tesla Semi- provided that you’re willing and able to plunk down $20,000 for a reservation. If money isn’t a major problem for you, Tesla is also offering a limited-edition Founder Series truck model (just 1,000 v ersions of this truck will be released), with more bells and whistles than the base model- but it also requires that you put down a $200,000 reservation.If you’re among the lucky few who gets to drive one of these new Tesla Semis, one things for certain- you’ll catch the attention of other drivers on the road!

Entrepreneurship - Feasibility Report Coursework

Entrepreneurship - Feasibility Report - Coursework Example The UK fruit juice market is an organized and a well-developed market. Over the last couple of years, the sector has experienced moderate growth. It has continued to attract more players as evidenced by the growing number of brands and juice outlets in the country. More UK citizens are opting for more healthy choices available to them in the market. With such vicissitudes, fresh juice drinks are becoming more common. Juice Bar will provide the users of the terminus with a health refreshment option that will not only allow them to meet their energy requirements but also ensure that they remain fit and healthy. The target market for the Juice Bar enterprise will be made up of the younger generation, which is more conscious about their health and wellbeing. This group is concerned about the amount of sugar that they consume in the beverages and juices. By selling products and juices that are made from natural fruits and raw materials, Juice Bar will be giving the consumers value for their money. Juice Bar will create a theme of healthy living that is preferred by most consumers. To be able to achieve its intended goals, Juice Bar will need the contribution of different stakeholders. Some of the people who will be key in the success of the business include the suppliers, an interior designer, equipment supplier and an accountant. All these people will have specific roles which they in ensuring that the business is up and running. The primary research for the Juice Bar business was conducted through questionnaires that were distributed to the potential clients in the area. The participants were asked seven questions concerning the juice selling sector and their preferred refreshments. On the basis of the feedback obtained from the survey, an information on the sector was obtained. The decision to use questionnaires was influenced by the fact that it allowed for getting of first-hand information about the key aspects

British American Tobacco Company Products Essay

British American Tobacco Company Products - Essay Example BAT Company is listed in the London Stock Exchange and is a constituent of the FTSE 100 Index. The company reports that as of December 2011, it had market a capitalization of ?59.2 billion. Then, it was ranked sixth largest company listed in London Stock Exchange. The company is not only listed in London Stock Exchange but also in the Johannesburg Stock Exchange (South Africa) and the Nairobi Sock Exchange in Kenya (Britannica Educational Publishing and Rogers 2011 p.177-198). The purpose of this paper is to analyze the demand and supply factors that affect the sales of BAT products. It will also explore what the company needs to do to be able top operate profitably in this market. The essay will also discuss the impacts of the macroeconomic factors: economic growth, unemployment, inflation, the balance of payment and business cycle on the products. Demand and Supply Demand and supply are the most fundamental concepts of economics and the backbone of a market economy. This is due to the fact that they determine how a particular product or service is sold in the market. Demand by definition refers to the quantity of a service or product desired in a market by buyers. The quantity demanded on the other hand refers to the amount of product that buyers are willing to purchase at a given price. Price and quantity demanded exhibits a relationship known as demand relationship. Supply refers to the quantity that the market can offer. In this regard, the quantity supplied means the amount of a given products suppliers are willing to supply at a certain price. The relationship between price and quantity supplied in the market is referred to as the supply relationship. Based on this definitions, it is evident that price is a reflection of demand and supply. Microeconomic Factors Price Price is one of the main factors that affect the demand and supply of a product, which in turn determine the quantity of a product that is sold (Carbaugh 2010 p. 28-42). With regard to deman d, the price charged determines to a great extent the quantity of a product that consumers will buy. This is due to fact that that quantity demanded and the price have an inverse relationship. This implies that the higher the price, the less will be the quantity demanded of the product. This is one factor that has affected the sales of BAT tobacco products. The company management argues that as the cost of product used in the manufacture of tobacco products increases due to drought, they have been forced to adjust their process upwards (Cox 2000 p. 16-39). However, this increase in price did not go well with regard to turnover as many customers reduced the quantity they could purchase. This is probably due to a shift to other cheap close substitutes. The company managers are, however, quick to assert that they are projecting a decrease in price which would enable customers to purchase more, thus increasing their sales. On the other hand, an increase in supply of the company’s product usually lead to a reduction in price, resulting in an increase in sales as consumers are now able to afford the products. Substitutes The price and availability of close substitutes also affects demand for a product. When a product has a close substitute, it is a matter of fact that consumers will be willing to shift in case of an increase in price (Carbaugh 2010 p. 28-42). This is what has affected sales of BAT’s tobacco products. The company managers argue that many people nowadays prefer other forms of depressants

Sandinismo and Sandino, and the legacy Essay Example | Topics and Well Written Essays - 500 words

Sandinismo and Sandino, and the legacy - Essay Example Peron was a staunch admirer of Mussolini. For ex-Nazis, Argentina was a place of exile. Some compare it to Gaullism in France. Was it a left-wing force? Was it a right-wing sympathizer? Was it a conservative movement? It baffles definition. Working class of Argentina loved Peron and he was disliked by the national bourgeoisie. Catholic Montoneros supported Peron. In the 1960-70s it was identified as a conservative movement. Peronism survived and influenced in the confusing political situation in Argentina. Peter Winn writes, â€Å"When the aging Caudillo died in 1974, Argentina was so polarized between the Peronist left and right that its fragile democracy soon descended into a vortex of violence that culminated in a military coup two years later and a â€Å"dirty war† in which some thirty thousand were â€Å"disappeared† making Argentina notorious for its violations of human Peron and†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 rights.†(157) Person himself lived in exile in Franqui st Spain, for 20 years and this boosted his popular support in Argentina. His absence from the active political scene of Argentina for such a long period could not contain the influence of Peronism. Thomas E. Skidmore et al. write, â€Å"The sudden vacuum created by his departure was indicative neither Peron nor Peronism was finished.

Chem 1 Coursework Example | Topics and Well Written Essays - 500 words

Chem 1 - Coursework Example What would be the danger of exposure to the contents of this car? Would the vapor hug the ground? 7. If someone left the valve open on a 15 L cylinder of carbon monoxide gas at 23 oC and 750 psig and the tank emptied into a room that was 25 feet by 15 feet by 8.5 feet high, what would the final concentration of carbon monoxide be in the room in ppm? Will you die if you stay in the room? The severity of symptoms of CO exposure is influenced by three main factors: (1) the concentration of CO in the environment; (2) how long the exposure lasts, and (3) work-load and breathing rate. In general, assuming that users of gasoline-powered engines are engaged in at least a moderate level of activity, exposure to CO concentrations of 80 to100 parts per million (ppm) for 1 to 2 hours can result in decreased exercise tolerance and, in persons who are at risk, may bring on chest pain and cause irregular heartbeat [EPA 1991a]. Symptoms associated with CO exposure concentrations of 100 to 200 ppm include headache, nausea, and mental impairment. More serious central nervous system effects, coma, and death are associated with CO exposure concentrations of 700 ppm or greater for an hour or more . Employers shall provide employees with effective information and training on hazardous chemicals in their work area at the time of their initial assignment, and whenever a new physical or health hazard the employees have not previously been trained about is introduced into their work area. Information and training may be designed to cover categories of hazards (e.g., flammability, carcinogenicity) or specific chemicals. Chemical-specific information must always be available through labels and material safety data sheets. Answer: Flammable and combustible liquids are liquids that can burn. They are classified, or grouped, as either flammable or combustible by their flashpoints. Generally speaking, flammable liquids will ignite (catch on

Quoting & Paraphrasing (df4) Essay Example | Topics and Well Written Essays - 250 words

Quoting & Paraphrasing (df4) - Essay Example rucial, such as when ‘giving added emphasis to a particularly authoritative source on your topic’ (Quotations, 2010), analyzing other people’s language use and in enriching one’s prose. Moreover, valuable guidelines on how to set up and follow up quotations are expounded upon in this rich text, as well as how to best embed a quotation to a sentence. Other important aspects of quotation such as how much one ought to quote, word change possibilities in quotations, indicating quotations within quotations, the use of punctuation during quotation, and so on, are also given special mention in the text. The second article, Paraphrasing (2008) talks about how to avoid plagiarism through the art of paraphrasing. The author advises that the easiest way to avoid plagiarism when performing a research is by using multiple sources of information regarding the topic. However, on occasions when one has only one source to research from, more caution should be observed when paraphrasing, and quoting. According to the piece, paraphrasing entails putting a text’s ideas into one’s own words. However, simply replacing the original words with synonyms can still amount to plagiarism. The article thus offers two brilliant ways on how to paraphrase texts; reading the original text then writing the ideas therein in one’s own words, and, secondly, breaking down passages into component (kernel) ideas/ sentences. The two articles provide rich information for aspiring writers on how they can best borrow ideas from other sources, in attempts to cement their original arguments, without committing the foul of plagiarism. In addition, the articles are essential in aiding writers retain a good flow to their writing, even as they seek to enrich their texts with a myriad of useful information and perspectives concerning an argument or research

Chem 1 Coursework Example | Topics and Well Written Essays - 500 words

Chem 1 - Coursework Example What would be the danger of exposure to the contents of this car? Would the vapor hug the ground? 7. If someone left the valve open on a 15 L cylinder of carbon monoxide gas at 23 oC and 750 psig and the tank emptied into a room that was 25 feet by 15 feet by 8.5 feet high, what would the final concentration of carbon monoxide be in the room in ppm? Will you die if you stay in the room? The severity of symptoms of CO exposure is influenced by three main factors: (1) the concentration of CO in the environment; (2) how long the exposure lasts, and (3) work-load and breathing rate. In general, assuming that users of gasoline-powered engines are engaged in at least a moderate level of activity, exposure to CO concentrations of 80 to100 parts per million (ppm) for 1 to 2 hours can result in decreased exercise tolerance and, in persons who are at risk, may bring on chest pain and cause irregular heartbeat [EPA 1991a]. Symptoms associated with CO exposure concentrations of 100 to 200 ppm include headache, nausea, and mental impairment. More serious central nervous system effects, coma, and death are associated with CO exposure concentrations of 700 ppm or greater for an hour or more . Employers shall provide employees with effective information and training on hazardous chemicals in their work area at the time of their initial assignment, and whenever a new physical or health hazard the employees have not previously been trained about is introduced into their work area. Information and training may be designed to cover categories of hazards (e.g., flammability, carcinogenicity) or specific chemicals. Chemical-specific information must always be available through labels and material safety data sheets. Answer: Flammable and combustible liquids are liquids that can burn. They are classified, or grouped, as either flammable or combustible by their flashpoints. Generally speaking, flammable liquids will ignite (catch on

Homicide investigation in the last 10 yrs in the U.S Essay

Homicide investigation in the last 10 yrs in the U.S - Essay Example The Orange County Medical Examiner, on December 19, 2008, confirmed that the remains were that of the missing child (Orlando Sentinel). They were found a quarter of a mile from the Anthonys’ residence. The investigation was conducted by the Orange County Sheriff’s Department, and the autopsy report listed the cause of the toddler’s death as â€Å"homicide by undetermined means† (People Weekly). Let us check the timeline of the case to see if the process of investigation was carried out dutifully, or if there are areas of improvement that would have expedited the case. On July 15, 2008, Cindy Anthony, the dead toddler’s grandmother and suspect’s mother, called the sheriff’s office to report that her daughter Casey stole the family car and some money. Cindy also reported a possible missing child. On July 16, 2008, Casey went through interrogation and provided a string of statements that were later found to be contradicting some hard evid ences. On that same day, she was arrested for obstructing a criminal investigation, filing false official statements, and child neglect. On July 17, 2008, the case was presented to the court and Casey was denied of bail. From July 17, 2008 until Caylee’s body was found, investigators exerted all efforts to locate the missing child. Pictures and reports showing detectives doing their job demonstrated how carefully they executed the investigation. Immediate apprehension of the suspect was done, along with careful assessment and management of the Anthonys’ residence. Every individual linked to Casey was interviewed, including the babysitter that Casey claimed took her daughter. Thorough canvass of the scene provided the detectives several leads, making them believe the high probability that the case is not of a missing child, but homicide. Cadaver dog alerts to the odor of human decomposition in Casey Anthony’s car. Trace evidences such as hair strands similar to t hat of the missing child, dirt, and questionable stain were found inside the same car. All these were found 2 days after the child was reported missing (Orlando Sentinel). The investigators handling the case obviously did a spectacular job in solving the mystery of the case. The media was deeply involved since the story created a public outcry. Some key pointers that aided in securing valuable evidences were the cordoning of the â€Å"crime scene†, prohibiting access from anyone not involved in the investigation. Detailed records of activities of everyone possibly involved in the case were kept, and possible witnesses were identified. In the reports, one could easily see how most people willingly cooperated in telling everything they know, while some were hesitant in providing information. The Sheriff’s Office was able to secure photographs and other data that could either support or discredit information provided to them. In interrogating Caylee’s family member s, the investigators ensured that they were separated from one another to avoid any possibility of influencing each other’s opinion and making up plausible justification for questionable statements (Orlando Sentinel). However, Casey Anthony’s attorney Jose Baez asserts that the Miranda was not read to the suspect. Detectives explained that during those times, they see Casey Anthony merely as a mother of a missing child, and not a possible suspect (Orlando Sentinel

Women and gender studies Essay Example for Free

Women and gender studies Essay In WGS101 (Introduction to Women and Gender Studies), we have seen many examples in the news that have related to theories and issues from the textbook and from lecture (e.g. homophobia with pasta ads; genetic testing of athletes). This assignment is your opportunity to identify an issue in the news (Canada or the world) concerning women and/or gender and build an essay around it. Process: ï  ¬Identify an issue in the news and specify its historical context (when) and location (where) and the power relationships involved (how and what). ï  ¬Formulate a thesis and connect it to theories and ideas found in course readings and lecture. What is the connection to course themes? ï  ¬What are the relevant facts? Cite these when you use them. ï  ¬What Textbook or Atlas information can you add to support your thesis? ï  ¬Find additional sources to support your thesis; cite them. ï  ¬Formulate a conclusion Essays should demonstrate what you have learned from the lectures, readings and your own research with additional sources. Integrate these ideas into a well written, organized and analyzed essay. Three pages, double-spaced, 15%. Writing support: For advice on the proper style and format of academic papers, see http://library.utm.utoronto.ca/write and http://www.writing.utoronto.ca/home. Look also to UTM’s Academic Skills Centre for support: http://www.utm.utoronto.ca/asc/Students/tips.htm: †¢Ten most common grammatical errors †¢Referencing styles, how to cite, what to cite More writing advice: http://www.writing.utoronto.ca/ How not to plagiarize: http://www.writing.utoronto.ca/advice/using-sources/how-not-to-plagiarize

Carl Rogers Person Centred Theory Psychology Essay

Carl Rogers Person Centred Theory Psychology Essay This essay will contain information on the role and function of a counsellor and will explain and evaluate the key concepts, phenomenology, existentialism, the seven stages of process and the six necessary and sufficient conditions for therapeutic change and show how these are important for a trainee counsellor. As well as looking at locus of evaluation, the organismic valuing process, a fully functioning person and the core conditions being in place in a counselling setting. All these in mind influencing the counselling practice of a person training in person centred counselling. All factors to be discussed are in all ways important for a trainee counsellor to study as they are all highly beneficial toward the knowledge and understanding needed before practising in person-centred counselling. Person-centred counselling is a humanistic approach, founded by Carl Rogers to promote human psychological growth. The aim was to help people achieve a more satisfying and creative life for themselves. This approach was to help in a one-to-one relationship that of a client and of a counsellor and in some cases a group session. The role of the counsellor is to be understanding, and without the six necessary and sufficient conditions, mainly the three core conditions of empathy, congruence and unconditional positive regard, a counsellor cannot be as understanding as they would like to think, towards a client. As without dealing with things in their own life, in personal development or learning how to not judge someone for things that they have done or how they live their lives, how can they deal with the personal thoughts and feelings of a person that will be brought to a counselling session? Lietaer (1984) as cited in Tursi and Cochrans (2006:388) article, said: The more I accept myself and am able to be present in a comfortable way with everything that bubbles up in me, without fear or defence, the more I can be receptive to everything that lives in my client If such training has not been given then this could be more detrimental toward a client and possibly the counsellor. A problem may arise with a client that may well be very close to home for the counsellor and if this has not in the past been dealt with, may become very hard for the counsellor to attempt to deal with. In such circumstances there should of course be someone who could supervise or be there for advice. However, the effect this may have on the counsellor if not dealt with in the correct manner could be detrimental. Judgements are easy to make, whether they are right or not is not relevant, as a counsellor should not judge. As a training counsellor, the journey is to help and guide the trainee to be non-judgemental, to have congruence and to be empathic. These may prove difficult if the client brings something to the session that goes against everything the counsellor believes in but the unconditional positive regard and congruence mainly, should be in place. If the couns ellor finds this too difficult, referral is an option as long as the counsellor stays professional throughout. As a counsellor, being self-aware enables the counsellor to be open to the clients own experience, one foot in one foot out. Embracing the clients experiencing but making sure not to be taken in whole as this is the journey of the client not of the counsellor as such. This assists the client in moving on as they are feeling listened to as the counsellor is empathic toward them and experiencing in one way, what it is that the client has experienced or is experiencing, in turn, providing the necessary conditions to assist the client on their journey. Knowing that they as a client are being heard goes a long way, as Frankland et al (1995) states that listening to a persons thoughts is entirely different to listening to that of a persons feelings. As part of the British culture, back in the past, people have been taught that for example big boys do not cry or children are seen not heard and that there is a time and a place for emotions of any kind to be expressed, therefore not publicly. This can cause difficulty for a person to listen to anothers feelings genuinely and respecting the feelings of another or on the other hand it can be very hard to express these thoughts and feelings after being told during childhood etc. that this was the wrong way of dealing with the emotions. The role and function of a counsellor is to reassure the client, assuring them that they are in a quiet and safe place. Where a client is able to speak without feeling judged and is able to feel safe enough, to talk about their thoughts and feelings and the things that are going on in their life. Although this is a process, and the first few sessions are mainly about the building of trust between counsellor and client. Therefore it is very important that the client does not feel over-powered by the counsellor or that the counsellor does not abuse this power. Although it should be apparent at some point to the client that both client and counsellor are equal. As a counsellor in person-centred counselling the abuse of power can occur, however as Merry (2002) states, a non-directive approach is important. When following the BACPs guidelines and the training given as a trainee, the misuse of power should not occur. Once the trust is in place, the counsellor can facilitate the correct environment for the client; they now have a better understanding of. A counsellor also helps a client develop an internal locus of evaluation, dissolving any conditions of worth placed upon the client and the client becomes more congruent with themselves. Building trust with a client that does not want to be there can be greatly difficult and this is where the seven stages of process will come in. The seven stages of process was hypothesised by Rogers as more of a guide for himself and other counsellors to see whether the client was progressing or stuck at a set stage and to assist bringing a therapeutic change for the client. However, for this process to achieve full potential, the six necessary and sufficient conditions must be in place, along-side keeping the clients trust. The process of change can begin from any of the stages and the client does not necessarily start from the first stage. For example a client may begin at stage four but at some point go into stage two, because this is no linear process and every client is different. However, once the client is in a set stage they will build on experiences before moving onto the next. Fiedler in the 50s asked a variety of counsellors what they had considered the best parts for a therapeutic relationship. Carl Rogers in 1957, developed from Fiedlers research and Rogers created the six necessary and sufficient conditions for therapeutic change. The three most important factors of the six are that of unconditional positive regard, congruence and empathy. Wilkins (2003), states that it has never been asserted that these are the core conditions but there have been many studies around these conditions separately and together to see how effective they are. As Sharf (2011) states, research has shown that if the core conditions are in place this can bring therapeutic change. However, these as Wilkins (2003) explains, have never been tested, therefore the results are inconclusive. How can the amount of unconditional positive regard from a counsellor to a client be measured or even tested? Therapeutic change is openness to experience as McLeod (2003) explains from a client generalising the world to accepting it in time as personal experience. To benefit from the therapeutic change the client must be ready to start the journey of self-exploration, as if a client were to come in at stage one it would be less likely that they would be ready or benefit from the process. This is a process of assisting the client to experience and understand their own value as a person and with this the client becoming stronger with their self, slowly becoming closer to a more internal locus of evaluation. Reaching this point is along the right path for the client to aim to reach the self-actualisation. Self-actualisation revolves around incongruence which in turn is inconsistent with the experiencing process. Person-centred therapy can assist a client to reconnect with their self-actualising tendency which had been thwarted in the past by conditions of worth or placing their own locus of evaluation outside of themselves therefore losing their internal valuing process. The actualising tendency, being related to the organismic valuing process, which was said by Rogers (1951) that there was one thing that aided the development of a person, which he called the actualising tendency. He goes on to state that, if a person was to have had all the love and support during childhood, then they would have been given the right components to help that person to achieve the actualising tendency. Where-as a person who was not given the love and support that was needed to help nourish for the actualising tendency, would suffer from conditions of worth. Conditions of worth are what we acquire as children as there is a strong need to be loved, then being told the appropriate ways to behave and think and sometimes feel which causes people to place conditions that later in life we tend to look for in others or in experiences and if the conditions do not fit that to which are believed to be acceptable, they can be denied all together. These conditions of worth would then go on to become the need for positive regard, trying to please others through what they believe to be the right way or right thing, rather than following what the self wants or needs. This need for positive regard can affect the decision making and confidence of a person due to the need to be loved or valued. If a person has had a critical and judgemental upbringing or has been surrounded by critical and judgmental people, this may cause a person to search for approval and positive regard, this takes a person away from their organismic valuing process too, which creates a self-concept. This it-self can create a need for external authorities for guidance or a need to please others, which then in turn becomes incongruent to self. This has been described as locus of evaluation. Locus of evaluation is what Merry (2002: 26) says is a development of positive self-regardà ¢Ã¢â€š ¬Ã‚ ¦vulnerable to the evaluations of others and with this in mind a person can become to not trust their own inner experiencing, therefore becoming external. To start to become a fully functioning person, the locus of evaluation needs to be found and exercised and this can be achieved through person centred counselling. However, a client can choose to stay as functioning without feeling forced to become a fully functio ning person. The key concepts in person centred counselling are the self and unconditional Positive regard. The importance of self is a drive inside everybody to achieve full potential, attempting to better themselves i.e. self-actualisation. Maslows hierarchy of needs is the best way to describe a persons needs going from the basic survival needs of food and water all the way to the top of self-actualisation. The hierarchy fits quite nicely into Rogers person-centred theory, which is all about the self. A person who has been brought back down to the basic survival needs through depression etc., and without realising will go up through this chart and possibly at some point come back down through the stages as there is no limit in life to how many times a person will continue up or down the chart. Now, a client, being aware of their own feelings and personal experiences due to starting counselling, can slowly start building themselves back up to achieving the self-actualisation. The actualising tendency was described by Carl Rogers (1959), as summarised by Vincent (2005: 25) as the inherent tendency of the organism to develop all its capacities in ways which serve to maintain or enhance the organism. In the counselling journey of a person, self-discovery and self-awareness become apparent, by owning their own feelings when using the I statement, and understanding their own needs and feelings, this is called the self-concept. If a person has not reached the point where they state that I feel or I am then this is a state of incongruence to the self as in place of the I statement will be generalisations. As stated by Nevid (2008:500) Rogers believed that the self is the centre of the human experience. McLeod, (2009) stated that the person centred approach begins and ends with experience and it is this that builds on the phenomenological approaches knowledge. Phenomenology is a persons personal experience and this is central to person centred counselling. McLeod (2009), also states that the aim of phenomenology is to pick out the nature and quality of personal experience whilst bracketing off assumptions, meaning that the counsellor does not apply their own assumptions or experiences into that of a clients. Phenomenology is used in some therapies to explore the clients experience of a bad time that they had or have, working alongside existential philosophy, exploring areas of crisis in the here and now, giving the client the basic understanding that they control their own lives. Tudor et al (2006) states that Rogers was not teaching phenomenology or existentialism but the person-centred approach shares some of the same values and assumptions of both of the approaches/ philosophies. Carl Rogers believed that if the right conditions were in place in a counselling setting, that a person could achieve self-actualisation. Although the core conditions cannot be proved due to the argument of whether or not it can be measured of how much unconditional positive regard etc. a person has been given, the theory over the years seems to have proven itself with the popularity of people studying the theory or becoming counsellors and people seeking out to be counselled or even sent to see a counsellor. Therefore the role and function of a counsellor in person-centred counselling has been discussed throughout, mentioning key factors such as the seven stages of process, the six necessary and sufficient conditions for therapeutic change and actualising tendency and how these assist a person on their own personal counselling journey. As all factors mentioned, are in some way or other linked to the person-centred theory they are all vital for a trainee counsellor to be learning abo ut them and how to use the skills such as empathy, congruence and unconditional positive regard, amongst others. The organismic self is of upmost importance in the humanistic approach due to it being the core self and when this is jolted the locus of evaluation is placed outside of the self, causing incongruence to the self and the longer this goes on for can it can become more damaging toward the client psychologically. This is where a client would then search for a counsellor or be sent to see a counsellor, then beginning the journey to becoming a happier person, on the ladder to achieving self-actualisation. References Burnard, P. (2005). Counselling Skills for Health Professionals: Fourth Edition. Nelson Thornes LTD: Cheltenham. Lietaer, G. (1984). Unconditional positive regard: A controversial basic attitude in client-centred therapy. In Tursi, M. and Cochran, J. (2006). Journal of Counselling Development. Fall2006, Vol. 84 Issue 4, p388. McLeod, J. (2009). An introduction to counselling: Fourth Edition. McGraw-Hill: England. Merry, T. (2002). Learning and being in person-centred counselling. Second ed. PCCS Books: Manchester. Nevid, J. (2008). Psychology: Concepts and applications. Cengage learning: USA. Sharf, R. (2011). Theories of Psychotherapy Counseling: Concepts and Cases. Fifth ed. Cengage Learning: Belmont. Tudor, K. and Worrall, M. (2006). Person-Centred Therapy: A Clinical Philosophy. Routledge: Hove. Tursi, M. and Cochran, J. (2006). Journal of Counselling Development. Fall2006, Vol. 84 Issue 4, p387-396. Vincent, S. (2005). Being Empathic: A Companion For Counsellors And Therapists. Radcliffe publishing: Oxon. Wilkins, P. (2003). Person-Centred Therapy in Focus. Sage: London.

Seven Samurai :: essays papers

Seven Samurai Kurosawa creates a masterpiece with the Seven Samurai. This film was created in 1954, it is a Japanese film and it has English subtitles. The Seven Samurai is a story about a small farming village in 16th century Japan that is under constant threat from traveling groups of outlaw bandits. The elders that live in the village decide to hire a defense force to protect them from these outlaws. They enlist a variety of samurai for hire and samurai are willing to work for their food. The mission of the seven samurai is to protect the village against almost impossible odds. These people who live in the village need the samurai, but they also fear the samurai. What is really interesting about this film is the difference between the simple farming people and the more experienced samurai. The samurai have lived a life of violence and confrontation and the farming people have lived a very simplistic lifestyle. The farmers and the samurai must now depend on one another to survive which forces them to have relationships that would not normally take place. This film had spectacular performances from the actors, especially Takashi Shimura, who plays Kanbei. Kanbei is a seasoned samurai and he was first chosen by the elders of the village. Toshiro Mifune’s plays Kikuchiyo who is an abrasive samurai who bridges the gap between the warriors and the people who live in the village. Kurosawa’s final battle scene is climatic. Kurosawa helps the audience to understand the battle. This film was completely filmed in black and white and the sets, costumes, acting and cinematography all created in this battle scene to show us how a battle scene should be portrayed.

Advertisement Analysis: American Beauty

Ever since civilization began, trends have socialized groups on how to dress, think, and act; it becomes an absolute necessity to support whatever is in vogue or risk ostracization. Modern businesses create advertising in American media by following these cultural trends. Whether it is through periodicals, radio, or the all powerful television these companies use effective methods to psychologically convince their intended audience to buy either a product or service. These advertisements perfectly reflect how Americans perceive sex, social status, and gender roles. A prime example of this concept is a television commercial by Old Spice soliciting scented body wash to women with boyfriends or husbands. The sales pitch begins with an attractive black male in a bathroom egotistically claiming superiority over every woman’s significant other adding that men make a mistake in their body wash which is actually buying anything other than Old Spice. The setting spontaneously changes to a yacht at sea where the actor woos his female audience with show tickets and diamonds. The actor then confidently promises that if their men smell like Old Spice as well then anything is possible. As a final note, he randomly confesses that he is on a horse as a catchy jingle plays in the background. This commercial is extremely effective in selling to women by creating a stereotypical romantic man to serve as a salesman. The advertisement conveys the notion that women will only be satisfied if their men are not only very attractive but can provide a lifestyle of infinite luxury using humor, subconscious promises of success, and the Old Spice man himself. Humor is the most explicit tool this advertisement uses in appealing to the audience being over the top to produce positive emotions within each viewer. The most apparent example is how cocky the Old Spice man is in his presentation of the product. It is amusing how he arrogantly degrades other men for their use of â€Å"lady scented body wash† and how they unfortunately cannot be him. The Old Spice man’s presentation is so egotistical yet suave one cannot help but be amused. Spontaneous scene changes from a bathroom to a yacht to on a horse are also ridiculously hilarious because they are random. The positive emotions evoked by humor are pivotal in order to sell a product. After watching the funny commercial positive feelings resurface whenever someone sees the same product inside a store; the odds that they will buy Old Spice body wash over another brand become very high. This concept brings to light that in American culture people enjoy humor. Humor can provide variations to a monotonous lifestyle as well as make people happy. Most people do not actively seek to be depressed so if humor can lead to amusement then people will actively seek for positive reinforcement. The writers of the Old Spice commercial understand the importance of humor and incorporate it with selling their personal hygiene product so that people will psychologically associate the two together. The association of an emotional response with a tangible object is not uncommon with advertisements because it is an effective way to sell on a subconscious level. By incorporating images of materialistic wealth such as a yacht, diamonds, and horseback riding on a beach Old Spice appeals to the American desire to possess limitless wealth. On the advertisement, the Old Spice man falsely claims that â€Å"anything is possible if your man smells like Old Spice† as he possesses excellent physique and is surrounded by various forms of materialistic wealth. To women the advertisement subconsciously implies that if they buy Old Spice body wash it is possible for their men to own a yacht, diamonds, and horseback ride on a tropical beach. The commercial wants to invoke feelings of desire and associate them with their product so that people will buy it. For middle class Americans, the demographic group whom the advertisement primarily targets, it is very possible to achieve a comfortable standard of wealth being able to eventually retire and live a lifestyle the way they please. Most people do not actively seek to become destitute therefore advertisements wisely do not portray the Old Spice man as homeless in a gutter using body wash to smell clean. The association of their product with negative imagery would result in poor product sales because feelings evoked by imagery like humor attach to a product in the minds of viewers. Understanding human psychology is pivotal in soliciting a product. The advertisement’s most powerful tool in attracting attention toward Old Spice body wash is sexual appeal because within American culture sex is a sensitive topic often considered taboo in conservative social circles. The Old Spice man exudes enough confidence to be considered arrogant, has irresistible charm, and has a sexy body in the eyes of women; he is the archetype of a romantic lover. The Old Spice man is deliberately placed in the advertisement to distract women from making a completely rational decision in buying the personal hygiene product. The real message the commercial makes is to specifically buy Old Spice body wash but the product is not even introduced until a full ten seconds after the advertisement begins with the attractive man commanding women to â€Å"look at your man, now back to me† three times. What women really observe is a romantic fantasy with the man their man can smell like on a boat showered with luxury gifts. The advertisement reflects the cultural belief that women lust for an attractive and wealthy man; it also plays on the racial stereotype that men of African descent are sexually well endowed being that the Old Spice man is black. For men specifically Old Spice implies that it will make them more desirable in the eyes of women smelling no longer like a lady but a man. This concept demonstrates how powerful sex appeal is in the advertisement epitomized by the Old Spice man himself. Old Spice wants to make their product sexually desirable so it will sell. Without the element of sex many products would not sell as well as they presently do because there is no explicit desire attached. People like sex. More specifically, people long to become sexually attractive and if a product can make a promise to do so people will buy it. It is well understood that companies make advertisements to sell their product to make a profit. In order to stand out among the competition advertisements play on the psychology of targeted viewers by making references to humor, misleading information, and sex. In American culture sex is the most powerful because of how sex is socially perceived as indecent or lewd while being very much ingrained within society. It is to retailer’s advantage that a product carries an additional label beyond its intended use because of how people like to think they are getting more with what they pay for. It can be very easy for consumers to fall for ploys by advertisements; they are Venus fly traps set to catch their next prey.

Business Plan Final Essay

Castle’s Family Restaurant Business Plan: Stage III Executive Summary The purpose of this business plan is to understand the restaurants business and its operations to improve its customer service and its employee relations. The Castle Family Restaurant has eight restaurants that operate under one regional manager that also acts as the Human Resource Manager for the restaurants. The goal is to develop a plan that can decrease the travel time of the regional manager so; that he, Jay Morgan, can save on gas due to high gas prices since each restaurant is located in the northern California area. The objective is to introduce a HRIS application and one vendor that can assist in the developing of the HR department and ease the transitioning of one individual HR manager to multiple employees. There are restaurants with profits in mind and provide the same food and service while the Castle’s Family believes in family, partnerships and developing relationships with one another for a great customer service. Introduction The Castle’s Family Restaurant has eight restaurants in northern California with about 300-340 employees. Most of the employees are part time with about 40% of them full-time. This business plan is to determine strategies that will eliminate the Human Resource position from Jay Morgan, so that he can reduce his travel time to all eight locations and to develop an HR department for the restaurants. In addition, the business plan is to enable Jay Morgan to concentrate on his operation manager duties. Company Review The factors that cause many issues to the Castle’s Family restaurant business are having one individual with so many responsibilities. Therefore, hiring an HR manager to schedule, recruit, hire and assist the employees in their needs will help in creating order. In addition, the restaurant must hire an assistant to help in the administration work; it will decrease the amount of  paperwork for the general manager. And each restaurant must have a manager to overseas the employees and the operation of the restaurant. The managers will conduct meetings monthly to provide the sales, revenues and customer services of each restaurant. Managers can communicate through emails, phone calls if they have questions for each other, or have any concerns. A needs assessment must be conducted to determine if an HRIS is needed for the company. In order to have a successful restaurant business every factor must be considered. For example, customer service to the customers is a big factor becau se that is what brings in the revenue. For a restaurant to have a successful business they must have the right food for their customers to enjoy and to assist the customers any way they can. In the last year, there had been some speculation into how the government will help the small restaurants and that the fiscal will prevent any type of savings in when tax time comes around. These HRIS and vendor application that will be stated in this business plan is there to develop and help maintain the restaurant’s H R department and increase growth in the company. Business Analysis We have acquired an HRIS system that will help in developing the HR department to provide easy process for the employees. The Sage HRIS application is an innovative way to ease the transition from traditional HR to a strategic HR. The Sage applications provide variety of options to assist in the HR process. For example, the payroll application should be implemented to help the restaurant establish tax, earnings, and deduction codes to perform critical payroll functions and to modify the system to the restaurant’s needs. This is the first time Castle’s Family Restaurant is developing a HR department, having the right tools to run a department the right way will allow less mistakes to be made; with eight different locations, adding the sage application will help in the transitioning all locations into one. Furthermore, it is critical for a company to have leadership to help establish the employee’s strengths and improve their weaknesses. In addition, the sageâ€⠄¢s time and attendance can help manage the employee’s attendance and work time. The system enables you to collect, analyze, and take control of employee’s attendance and labor data. The  application will help the company in providing perks to employees that always come to work on time. In addition, the performance management application tracks employee’s performance; help identify their critical skills to help the employees in their career development. Furthermore, I have compare and contrast a vendor that would benefit your company. These two vendors provide great services but one match your company’s true values and its missions. The Castle’s Family Restaurant need a vendor that can help in developing long lasting relationship and demonstrates positivity so that individuals can be their best. Furthermore, automation is viable to reduce the need of human errors that can results in more major consequences. Automation errors can occur at any time, the solutions are easy to fix, and automation provide easy data that can be change, delete and edit. HRIS Type/Comparison The type of HRIS that the Castle Family Restaurant should implement is the Sage application as I have stated before. In order for such application to be developed a vendor must be selected to help in the process. The sage application is a best fit for the company because it has a group of team that can help in assisting in any technical difficulties. When developing new HR department, errors will consist and questions will need to be answered. Therefore, a new training program will need to develop to increase each employee’s skills and performances in the Human Resources Department. The Sage application has the career enhancement training; they have created a system that can help in detecting IT skills, leadership’s skills, etc.; that can benefit your restaurant. The application has an easy to read system. The vendors that I have selected are the ADP and the Rideau Recognition Solutions. The ADP provides all services for domestic international, small or large companies, it does not matter where you operate, and they are there to assist in developing the business. The Rideau Recognition Solutions provide services that inspire employees to succeed to the vendor’s belief. Their expertise is to help their clients build positive relationships with their people to reflect the company’s values and increase customers’ expectations. The Rideau main purpose and their definition of a business are being inspirational and providing inspiration to others. While  ADP is well recognized company that can assist in developing an HR department, and have the tools to performed the job, but because of the deep meaning and relationship that can develop with the Rideau Recognition Solutions and the restaurant being a family company; I believe that the Rideau is the best solution for the Castle’s restaurant. HRIS Vendor Recommendation I have recommended that your company, The Castle’s Family Restaurant, to choose the Sage HRIS application and the Rideau Recognition Solution as your vendor. They have the right tools that can establish the restaurant business, and their tools can assist in the development of the HR department. In the restaurant business there will be a lot of risks such as food poising, slip and fall and property damages. Once these types of risks occur this is where the HR department comes in to assist in resolving the situation. This why there should be training when these disadvantages come to light. The sage applications have the proper tools to help decide the professional way to handle such situations. The HRIS application provides professional training to each individual HR employee. While these risks can occur, another problem that cans cause small businesses disadvantage are the fiscal cliff which this year small business operators tax rate has increase by 5 percent. Furthermore, knowing these disadvantages will allow you, the Castle’ Restaurant to prepare yourself as a restaurant. In addition, using these vendors and HRIS system will permit better training; and develop great communication between the HR department and the employees and managers for great customer service. It is important to know the negative factor and a positive factor on owning a small business restaurant and to prepare for any tactics on a professional level. In conclusion, I recommend the Sage as your HRIS application and the Rideau Recognition Solution as your vendor. Conclusion The Castle’s Family Restaurant has been operating on one person basis, with eight restaurants to oversee. There are many duties to maintain to assure a  smooth business; with such issues that can arise in each restaurant, developing an HR department to oversee these tasks will reduce risks that can occur. I have concluded that the Sage HRIS and Rideau Recognition Solution are the chosen application and vendor for your company to help in the developing your restaurant business. The application and vendor will and can assist you in many different factors and help improve employee communication. References Frumkin, Paul. â€Å"How ‘fiscal cliff’ deal impacts small restaurateurs, franchisees.† Nations’s Restaurant News. Jan 9, 2013. Retrieved on 8/24/2013 < http://nrn.com/latest-headlines/how-fiscal-cliff-deal-impacts-small-restaurateurs-franchisees>

“Hamlet” by Shakespeare and the ultimate measure Essay

The ultimate measure of a man is not where he stands in moments of comfort, but where he stands in times of challenge and controversy. This powerful quote by Martin Luther King, Jr. is by far a very accurate statement that I believe to be true. A man cannot be judged his worth based on what he does during serene times, but rather he must be judged based on his actions during times of hardship. The literary work that proves this true is the play Hamlet by William Shakespeare. In the play, the main character, Hamlet is often found in conflicts and predicaments that he necessarily cannot solve. One of Hamlets main dilemmas is that he is forced into getting revenge on his uncle for killing his father, marrying his mother, and ultimately becoming king. However, due to Hamlets inability to turn his action into thoughts, this revenge was severely delayed. This inability is a result of his conflict between his physical and inner self, the former being thoughtful and contemplative, while the latter is rash and impulsive. The clash between his personalities often results in the accomplishment of nothing. Although this uncertainty is the main theme of the play, it also portrays Hamlet as a man incapable of making decisions in times of need. Another thing that judges Hamlets measure as a man is his madness. Whether his madness is deliberate or actual is questionable. Hamlet believes that his madness is just a faà §ade to deter the others of his real intentions. Somewhere in the middle of the play, the readers are confused of whether Hamlet is truly crazy or just acting. It is understandable for a person to take risks to get things done, but there are also times where it is too much and has the opposite effect. In this case, Hamlet tries his best to get revenge on Claudius but due to his implied insanity, he is responsible for the death of Polonius, Ophelia, Rosencrantz, Guildenstern, Laertes and Gertrude. If Hamlet had just killed Claudius at the first chance he got, then he could have spared the other six lives. Polonius dies because he was spying on Hamlets madness, while Ophelia drowns due to Hamlets madness. Rosencrantz and Guildenstern dies because of Hamlets madness that made Claudius fear his own life. Gertrude entangles with all of this because she is Hamlets mother and is worries about him. Hamlets madness is unnecessary  to his goal and is a completely bad choice on his behalf. Throughout the play, Hamlet has faced problems that nobody would ever want to encounter. Although Hamlet eventually gets his revenge on Claudius by killing him, many lives were wasted in the process. His inaction and his supposed madness interfere with his plans and often make his plans haywire. During his problems, the reader can see that Hamlet is determined to carry out his thoughts, but never actually does so until the end. This hesitant idiosyncrasy of Hamlet also one of the reasons why Hamlet goes mad. Only in challenge and controversy, do we see what Hamlet really is, an immature young boy.

How Can Social Media Sites Be Used To Improve Knowledge Sharing, Build Essay

How Can Social Media Sites Be Used To Improve Knowledge Sharing, Build Social Capital, Support Innovation, And Aid Problem Solving In Multinational Corporations - Essay Example The use of Twitter for professional enhancement is well established now. The educational philosophy of constructivism offers a strong rationale for greater social media integration within the organization. These days, just as the sweep and reach of social media has increased, so have the niche media spaces that facilitate the interaction. Hence, beyond the prominent household names of Facebook, Twitter and LinkedIn, we now have other specialized avenues for interaction like wiki portals and Youtube repositories of learning videos. In today’s competitive business environment, it is imperative for mutli-national companies to adopt social media strategies for external and internal communication. Social media sites like Facebook, Twitter, LinkedIn, etc can be useful allies for managers in promoting knowledge sharing and team building. If applied selectively and appropriately, these media facilities can be sources of innovation and problem solving within the business corporation. T he term ‘social media’ is a bit misleading and off-putting for managers, as it sounds as an avenue for recreation and time-pass. But when one understands the full scope of possible activities that could be carried out through these sites its utility for managers becomes clear. Another positive aspect of social media sites is their malleability/customizability to specific organizational purposes and goals. Beyond the prominent sites like Twitter, Facebook and LinkedIn, there are a host of more specialized sites for sharing pictures or bookmarks or applications have cropped up. There are also niche professional blogs and wikis which are seeing steady increase in patronage. (Zielinski, 2012) The objective of this essay is to argue in affirmation of the positive role of social media to improve knowledge sharing, build social capital, support innovation and aid problem solving in multinational corporations. Social media as a tool for innovation and research: A key area where social media sites differ from conventional sites is the content. The former generate their own content, â€Å"collaboratively creating, editing, sharing, tagging, and organizing information, reshaping the contributions of others and engaging in peer-to-peer discussion. These are emergent technologies, meaning that structure and content and even application emerge with use, from the needs and activities of the users.† ("The Revolution Will Be," 2011) And it is in this feature of dynamic and contemporaneous content that best suits knowledge sharing exercises. This feature is as well suited to the organizational task of building social capital. Management thinker James Surowiecki has argued in his book, The Wisdom of Crowds, that by tapping the power of social media and in creating goal-specific discussion forums etc, substantial social capital can be built. In forums such as these, people from diverse backgrounds and opinions can bring to table â€Å"shrewd judgments and cre ative solutions†. The management can play a constructive role in this process by setting up apt mechanisms to collect and assimilate feedbacks, inputs and opinions. Surowiecki’s concept is closely aligned with that of ‘crowd-sourcing’, which is an emerging model of employee participation in the creative processes of business development. And social media outlets have been the backbone of prominent examples of crowd-sourcing. ("The Revolution Will Be," 2011) For a company to excel in innovation, it must allow employees a convenient and

Security challenges within Eurasia (Caucasus and Caspian basin) Essay

Security challenges within Eurasia (Caucasus and Caspian basin) - Essay Example Research shows that the basin holds about 100 billion barrels of gas and oil and stretches about the area of Northern Europe. Considering the size of the basin and its energy potential, the area is a very important for Europe and surrounding countries which are no less interested in harvesting the oil and gas. Furthermore, the region is supposed to be important in the redevelopment of the Silk Road that historically connected Europe and Asia. In this sense, the rout to be used in the transportation of energy resources has remained a security challenge as different countries prefer the use of different routes. NATO (the North Atlantic Treaty Organization) and EAPC (Euro-Atlantic Partnership Council) countries are greatly interested in the Caspian basin and Caucasus region for the factors stated here above. On the other hand, Russia’s relationship with Central Asian as well as South Caucasus countries is perceived to be motivated toward the redrawing of former Soviet Unionâ€⠄¢s old lines3. In other words, Russia wants the countries in these regions to get into its circle of influence.

Client Letter Essay Example | Topics and Well Written Essays - 750 words - 1

Client Letter - Essay Example However, on the flip side, there is an advantage that de loan payment is tax deductible and that means that the corporation ends up savings on its tax burden as the progressing payment are made. Given above considerations, the issue is which of the two, debt financing and equity capital in relation to the new corporation; it is advisable to use equity for capital formation. This choice would reduce the risks for the corporation given that it is a new venture. Since the corporation is venturing in a new territory, it is advisable to consider the high risk involved as well as the tax obligations. In this respect, equity capital formation is advised because the corporation will not be in the hook in case of failure. It also offers a flexible payment regime for the corporation .On the same note; the choice would have a positive attribute to the new venture if it is able to acquire investors. That would boost the chances of future prospects for the

Death of a Salesman Essay Example | Topics and Well Written Essays - 750 words - 4

Death of a Salesman - Essay Example ican Dream† of making a safe and secure life for oneself through sheer dint of hard work and the consequent failure of the dream is at the heart of Arthur Miller’s â€Å"Death of a Salesman†. Some of the plays important characters are Willy Loman, the protagonist who is an aging salesman. His wife Linda is a loyal and devoted housewife. They have two sons namely Biff who is elder and Happy who is the younger of the two. Both the brothers are very unlike each other in many ways and we are going to investigate these characters by comparing and contrasting them. Though Linda knows Willy’s faults yet she tries her best to stand by him. Speaking of her husband she says, Hes not the finest character that ever lived. But hes a human being, and a terrible thing is happening to him. (Linda Loman, Act 1) Biff is Willy’s elder son who is a 34 year old reckless and irresponsible person who finds it extremely hard trying to hold on to a job for a reasonable period of time. He is like the typical â€Å"rolling stone gathers no moss† type and this exasperates Willy his father who tries his best to make something of him, but to no avail. Happy who is Biff’s younger brother, is 32 years of age and is the opposite of Biff where jobs are concerned. He has a steady job and works on a steady and regular basis. However, unlike his brother Biff he does not have enough courage to take risks to improve his present status. He prefers to go on in the same way as when he started without making changes to better himself. Willy is quite envious of his successful businessman neighbor Charley who is a constant reminder of all that Willy is not. Moreover, Charley’s son Bernard was a very hardworking, intelligent and very successful person which proved to be Willy’s sore point because his son Biff Loman was no where near to him. In this context Willy once passed snide remarks saying – â€Å"Bernard is liked, but not well liked† showing his envious attitude. (Biff Loman, Act 1) Biff

The Attendance to Five Art Events Essay Example | Topics and Well Written Essays - 750 words - 440

The Attendance to Five Art Events - Essay Example An example is the Inventing Impressionism event that was earlier this ye\r displaying various portraits with an example below.The commencement of the tour was on November 7, and 8 of 2015 with gates open from 9 in the morning and close at 5 in the evening. The visit to the small cottages and the towns tend to bring a new perspective of the local cultures of the cities and villages as well as the art and the cuisine. The best place to visit was the Bradbury Museum of Science that showcases the development stages of the atom bombs. Another important feature was the Bandelier National Monument that represents the cliff dwellings of ancient man and the Indian ruins as well as the petroglyphs. The date of the event was October 9 with the place open from 5 in the morning to 8 in the evening. The organizers were the CU Department of Fine Arts whose display was mostly the art facilities, the viewing of the BFA and the MFA students working in the studio and the discovery of new talents. The admission was free, and there was the message to encourage upcoming artists to develop more techniques and abilities. The Admission was also free, and the place had many people touring the various exhibitions. The event had the duration of four days that would commence on October 8 and end on the 11th of the same month. The locations of the event were between San Francisco and the Silicon Valley at the San Mateo center for events. The showcase was mainly a feature of the great artistic works of the 21st and the 20th centuries with a conjunction of works from other art galleries and art institutions. The work was a reflection of the high standards and the expectations of the Miami population in the display of the post-war blue-chip plus the works in the modern times. Other features in the exhibition were courtesy of emerging artists practicing new media. Below indicates a painting for the Armory show that was a particular event in the Silicon Valley.

Characters Effect on a Reader Essay Example for Free

Characters Effect on a Reader Essay Characters dealing with a situation affect each reader differently. The characters reaction to a situation may have a reader feel exactly as the character does, or in some instances, the reader may look more at how differently they would feel in the same situation. In an attempt to answer Henry James on how characters are only as interesting as their response to the particular situation we will look at â€Å"The Chrysanthemums† by John Steinbeck and â€Å"To Build a Fire† by Jack London. In â€Å"The Chrysanthemums† we are introduced to Elisa Allen at her ranch working in her garden. She is described in the story as: â€Å"She was thirty five. Her face was lean and strong and her eyes were clear as water. Her figure was blocked and heavy in her gardening costume, a man’s black hat pulled down over her eyes, clodhopper shoes, a figured print dress almost completely covered by a big corduroy apron with four big pockets to hold the snips, the trowel and scratcher, the seeds and the knife she worked with. She wore heavy leather gloves to protect her hand while she worked. †(Steinbeck 242) This detail gives the reader the mental picture of Elisa. The description makes it easy for the reader to know exactly what she looks like. Being around the outdoors and growing up on a farm helps me in picturing how a busy female rancher would look. This sets up the reader for when the wagon pulls up. As the gentlemen from the wagon talks with Elisa in attempt to get her to purchase work from him, I felt there was sexual tension between the two. Elisa attempts to hold her ground in the hopes he would just go away, but he finally breaks through to her by showing interest in her Chrysanthemums. By showing that they had something in common, the gentlemen is able to break the guard Elisa had put up, and she in turn, gives him work to do by fixing old saucepans. Once the gentlemen leaves, she runs into the house and begins to bathe almost in a way to remove the dirty thoughts. Once out of the bath, she takes her time looking at herself in the mirror and getting dressed; almost as if the thoughts were coming back, all to go away when she heard her husband returning. That is the way I felt towards Elisa Allen’s character. I am not sure if that is the intended way the author meant. Trying to look at the story from the author’s point of view, I almost see Elisa looking at the wagon as a way of freedom from where she has perfected her Chrysanthemums and looking for something new in her life. Early in the story, her husband jokingly asked about going to the fights and she quickly declined, but towards the end, after her encounter with the traveler, she started questioning how the fights were. It is almost as if she was looking for something different, something that would give her a sense of adventure to take her away from the monotony of her boring life. In the end she declines the opportunity and the author shows us she has accepted the reality of her life being boring with this excerpt: â€Å"She relaxed limply in the seat. â€Å"Oh, no. No. I don’t want to go. I’m sure I don’t. † Her face was turned away from him. â€Å"It will be enough if we can have wine. It will be plenty. † She turned up her coat collar so he could not see that she was crying weakly like an old woman. †(Steinbeck 249) Either way it was perceived, the character shows that there is something in her life she is missing and she attempts to fulfill it with the Chrysanthemums. Other readers may find different ways of seeing how Elisa Allen may feel in this story. Without the description of how she was, and the way she reacted to the fights, this may have been a boring story because it would have lacked the information about the character to make her interesting enough for the reader to wonder about her. Next, we will look at â€Å"To Build a Fire†. Right from the beginning the character has no name, only referred to as â€Å"the Man†. This gives the reader the chance to put themselves in the story. By not giving the character a name, it allows the reader to fall into the pages, especially with how descriptive the setting is. Each detail brings more and more bitterness on how cold it is. With this cold comes the overconfidence of the man: â€Å"Fifty degrees below zero was to him just a precisely fifty degrees below zero. That there should be anything more to it than that was a thought that never entered his head. †(London 128) This overconfidence leads the man down a path to death. My experiences in scouting and life have taught me to respect Mother Nature and never take her for granted. This also allowed me to put myself in the same situation in the story and imagine all the things I would have done differently. The man’s attitude was that cold is cold, no matter the temperature, and his knowledge will get him through his lack of experience. I became more frustrated with his actions, as I knew he was dealing with each situation incorrectly. As the story progressed, there was continued hope that his luck wouldn’t run out, but in the end, his handicap of ignorance led to his demise. A reader that has never been in this type of situation may not have understood the severity of the situation and would only be able to see from the eyes of the man. It is also possible for a reader to feel the frustration of him dealing with each of the problems he came across. If the man’s confidence was not as great, there would have been more thought to the situation, and he may have listened to what advice had been given. It may have also led to the man making different choices, or allowing himself some humility and turned around. This confidence allows the story to be thought of from a point of view that anyone could be put in a similar situation and that any daily life situation can cause our confidence to sometimes gets the best of us. We always think we know more that we do. â€Å"All a man had to do was keep his head, and he was all right. Any man who was a man could travel alone. †(London 132) This excerpt is a perfect example as shortly after this, the snow falls on the fire and the man admits his mistake. This would have not happened if the man’s confidence had not got the best of him. Additionally, the entire story would have changed, and the character would have had better chance if he would have thought things through or if he would have had someone else traveling with him. Both of these stories can be interesting to the readers from their own personal experiences, or quite simply by the details the authors publish. If the characters would have dealt with the situations differently, or the details of the characters, then they would have been boring. I believe that this easily answers Henry James because the details allowed my thoughts to wander and kept me interested on what would happen next. Works Cited Steinbeck, John. â€Å"The Chrysanthemums. † Literature: An introduction to fiction, poetry, drama, and writing. 12th ed. Kennedy, X. J. , and Gioia, D. New York, New York 2013. Pearson. pp 242-249 London, Jack. â€Å"To Build a Fire. † Literature: An introduction to fiction, poetry, drama, and writing. 12th ed. Kennedy, X. J. , and Gioia, D. New York, New York 2013. Pearson. pp 127-146.